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Cadillac goes white-out on social media as prelude to Oscars announcement [w/video]

Cadillac appears to be in a very odd place at the moment. On one hand, Johan De Nysschen is pushing the company towards a much more luxurious image that includes converting 700 dealers into boutiques, and a blitz of new products is also supposed to be on the way in the coming years. However, at the moment sales aren't necessarily keeping pace with production, and there are reportedly heavy incentives available on some models. Now, we're seeing the earliest hint at the next strike in the brand's strategy as its social media presence goes white across the web. Go check out Cadillac's official pages on the major social media hubs, and all you can find is blank space. There's just a period on Twitter, a blank box on Facebook, another one on Instagram and the company logo is even gone from Pinterest. Perhaps most bizarre is YouTube, where Caddy is showing five minutes of absolutely nothing (embedded below) with no sound at all. The video description is only a period. All of this nothingness is supposed to be a lead-up to Cadillac unveiling a completely new advertising campaign during the Oscars on February 22. This method of blanking everything out beforehand could suggest a minimal, to-the-point message in the future. While it wouldn't be shocking for a few teasers to come out in the meantime, Caddy is keeping quite a secret before the big reveal.

GM to accelerate its EV strategy — Cadillac could be all-electric by 2025

General Motors will roll out details of an expanded and accelerated electric vehicle strategy on Thursday in an effort to convince investors it can be a serious competitor to Tesla, people familiar with the plans said. GM Chief Executive Mary Barra, who is scheduled to speak at a conference hosted by Barclays, is expected to say the automaker is ready to spend more on electric models by 2025 than the $20 billion previously outlined, the sources said. Supplier sources said previous plans to make the Cadillac brand all-electric by 2030 are being sped up, possibly to 2025, and other sources said that acceleration will be repeated in other brands and in segments such as commercial vans. Asked about the Thursday appearance, a GM spokeswoman called talk of increased spending speculative and declined to give details. The Detroit automaker is also expected to discuss a new timeline for many of the EVs to follow those already identified, such as the GMC Hummer EV pickup and Cadillac Lyriq crossover, people familiar with the plans said. Lyriq (shown above) is slated to go into production in late 2022, but GM officials have been stung by criticism the automaker was bringing the vehicle to market too late, one source said. "The pull-ahead in programs is real and the organization is really doubling down on speeding up product development," the source said. Barra and other GM executives have been signaling the automaker's EV acceleration plans. She said earlier this month GM would boost capital spending over the next three years to speed EV development and was talking with other automakers about partnerships to develop more vehicles using GM's battery technology. Last week, a GM executive said the company had pulled forward the rollout of two "major" EV programs, and GM officials have touted the faster 18-month development time for the Hummer truck. Tesla's soaring market capitalization, and growing pressure from regulators to phase out carbon-emitting engines, has put pressure on established automakers to respond to investors who view their internal combustion lineups as outmoded and doomed in the long run. A critical part of GM's pitch to investors has been its new Ultium batteries, which it estimates will offer an electric driving range of 400 miles or more on a single charge. It is building a battery plant with Korean battery maker LG Chem in northeast Ohio.

Cadillac clears camo off the XT3 revealing grille, lighting details

Up until now, every Cadillac XT3 we've seen has been buried under covers and vinyl wraps, but one of our spy photographers recently captured a group of them with significantly less camouflage. As a result, we finally get a relatively clear picture of what the car will look like. The nose blends the look of current Cadillacs with cues from last year's Escala concept. The headlights still appear to stretch up into the top of the fenders like its production brethren, but they don't descend as far down the front fascia, a hint of Escala influence. The grille also features more of egg-crate mesh like that Cadillac concept. In profile, we can see evidence of the XT3's smaller size compared with the XT5, mainly in the lack of any glass area behind the rear door. Other evidence of the smaller size is that our spy photographer reports the cars were being tested alongside the BMW X3 and Mercedes-Benz GLC-Class. The profile also shows that the XT3 will have a hard-edged rear end with a rakish hatch. At the back, there isn't a whole lot to report, but the taillights look like they'll be interesting. There appears to be a horizontal element in the middle of the hatch similar to what we've seen on the Escala and the refreshed XTS. We can also see some lights up on the C-pillar, which indicates that the XT3 will also have tall vertical elements up those pillars like on the Escalade. We expect the XT3 to show up late in 2018. It will likely be powered by a turbocharged four-cylinder of some sort, and because it will probably be based on an existing GM crossover or sedan platform, it will probably have front-wheel drive and/or a front-drive based all-wheel-drive system. Related Video: Featured Gallery Cadillac XT4 Spy Shots View 13 Photos Image Credit: Brian Williams Spy Photos Cadillac Crossover SUV Luxury cadillac xt3