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Cadillac V-Series Academy comes to Las Vegas [w/video]

General Motors has added another high-speed education course to the curriculum at the Spring Mountain Motorsports Ranch outside of Las Vegas, Nevada. The desert track already hosts the Ron Fellows Performance Driving School with Chevrolet Corvettes, including the ZR1, and they've just added the Cadillac V-Series Academy.
Open now, the one- and two-day performance driving school teaches "the finer points of high performance driving" using the 556-horspower instructional aids known as the CTS-V sedan, coupe and wagon. This is different than than using the CTS-V at the Monticello Motor Club on the east coast - that's part of a sponsorship deal that Cadillac has with the track. The driving course at the Motorsports Ranch is its own program that was developed by Fellows, and we have no reason to think the Cadillac edition won't be just as thorough and enjoyable as the one with Corvettes.
Unlike the 'Vette edition, however, it doesn't appear that you get an invitation to the program if you buy a CTS-V model. Classes are capped at 12 participants and run $1,295 for a single day, $2,295 for two days. There are a video and a press release below with more info.

Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

2021 Cadillac Escalade will get next-gen Super Cruise with auto lane-change

Super Cruise is getting its first big update since it was originally launched on the 2018 CT6 sedan. As that large car fades away, this new version of Super Cruise will be coming online in the 2021 CT5, CT4 and … the 2021 Escalade! Yes, ladies and gents, Cadillac is finally applying its advanced driver assistant to the iconic Escalade. The biggest change to this version of Super Cruise is a new feature called “Lane Change on Demand.” When Super Cruise is engaged, the driver can tap the turn stalk, and the car will execute a hands-free lane change if itÂ’s safe to do so. This kind of lane-change functionality is similar to that offered by other manufacturers' systems (i.e. Mercedes-Benz, Tesla, BMW). However, like the rest of Super Cruise, the car is able to complete the task with the driverÂ’s hands completely off the steering wheel so long as the driver monitor can tell that youÂ’re paying attention. Further improvements abound. “This is our most extensive update weÂ’ve made to Super Cruise since its debut,” said Mario Maiorana, Super Cruise chief engineer. “We have made a number of improvements to make Super Cruise more intuitive, better performing and more accessible for our customers. In addition to the automated lane change functionality, weÂ’ve made improvements to the user interface and hands-free driving dynamics.” Cadillac says that it has gathered richer map information to make the lane change function possible and also to make turns and highway interchanges smoother. The software was also improved with the aim of gaining “better steering and speed control.” Cadillac also made the system easier to engage. It did this by allowing the operator to switch the Super Cruise system on, and then get the vehicle in a proper lane position — it automatically activates once the vehicle is positioned. Previously, the driver had to get the vehicle centered in the lane properly, and then you were allowed to switch the system on. The auto lane changing function operates similarly to other systems like it. When driving, you can either tap or fully depress the turn signal stalk. The car then looks for an acceptable opening in the indicated lane. Once found, the car begins its lane change. Within the gauge cluster, there are animations that keep the driver apprised of the lane change at all times. Once the vehicle has moved into the new lane, itÂ’ll shut the turn signal off and continue driving along.