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Cadillac goes white-out on social media as prelude to Oscars announcement [w/video]

Cadillac appears to be in a very odd place at the moment. On one hand, Johan De Nysschen is pushing the company towards a much more luxurious image that includes converting 700 dealers into boutiques, and a blitz of new products is also supposed to be on the way in the coming years. However, at the moment sales aren't necessarily keeping pace with production, and there are reportedly heavy incentives available on some models. Now, we're seeing the earliest hint at the next strike in the brand's strategy as its social media presence goes white across the web. Go check out Cadillac's official pages on the major social media hubs, and all you can find is blank space. There's just a period on Twitter, a blank box on Facebook, another one on Instagram and the company logo is even gone from Pinterest. Perhaps most bizarre is YouTube, where Caddy is showing five minutes of absolutely nothing (embedded below) with no sound at all. The video description is only a period. All of this nothingness is supposed to be a lead-up to Cadillac unveiling a completely new advertising campaign during the Oscars on February 22. This method of blanking everything out beforehand could suggest a minimal, to-the-point message in the future. While it wouldn't be shocking for a few teasers to come out in the meantime, Caddy is keeping quite a secret before the big reveal.

Editors' Picks February 2022 | GMC Yukon, CT4-V Blackwing and Lexus NX 450h+

The shortest month of the year spawned a few Editors' Picks choices, and they come from a variety of categories amongst the car world. One comes with a particular caveat, the Lexus NX. Specifically, the new NX that gets our nod is the 450h plug-in hybrid model. We can heartily recommend an NX in this guise for its superb electrified powertrain, but the other versions fail to stir us in the same way. Beyond this, it's some of the latest from GM cleaning up, and they sure are some good ones. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2022 GMC Yukon Quick take: The Yukon is a big, comfortable and versatile SUV that has a little something for everybody, so long as you can stomach the fuel economy. It's an excellent middle ground between the Tahoe and Escalade. Score: 8.0 What it competes with: Ford Expedition, Jeep Wagoneer and Grand Wagoneer, Lincoln Navigator, Chevrolet Tahoe, Cadillac Escalade Pros: Tons of space, comfy ride, great trim variety, powerful engine options Cons: V8 Fuel economy, infotainment can be laggy, unexciting base interiors From the editors Road Test Editor, Zac Palmer — "GM's full-size SUVs are fantastic this time around, especially if you opt for the magnetic shocks and air suspension. The availability of a diesel engine that vastly improves fuel economy is huge, and the Denali trim is more special than ever with its unique interior design. I personally prefer the Yukon's styling over the Tahoe's, too." In-depth analysis: 2022 GMC Yukon Review | AT4 and Denali make the strongest case   2022 Cadillac CT4-V Blackwing Quick take: Cadillac is at the top of the mountain with its performance sedans, and the CT4-V Blackwing is no exception. One drive in this magnificent creation will have any enthusiast convinced that it's a top-tier sport sedan.

Cadillac, Daimler execs take swipes at Tesla

Despite the financial ties between Daimler and Tesla Motors, at least one Mercedes exec thinks the electric automaker doesn't have a bright future. And over at Cadillac, the message is that Tesla doesn't pose a threat but offers the luxury arm of General Motors more of classroom experience. The Mercedes story runs like this. Mercedes-Benz USA president and CEO, Steve Cannon, said at the New York Auto Show last week that Tesla has "no network" and only offers "little shops that don't have service capacity." He also said: "Folks are buying a Tesla now because they're kind of cool, but if you're a Tesla buyer, you have to have multiple cars. With Mercedes, you have a whole network. You've got no worries. ... Tesla is great, but you've got plenty of well-established brands that mean luxury, like Porsche or Mercedes-Benz, and how long do you think we're going to wait and let Tesla be out there alone [selling premium electric cars]?" "Treehuggers do not buy new luxury cars" – Uwe Ellinghaus For Cadillac's global chief marketing officer, Uwe Ellinghaus, Tesla's EV success represents little other than "a great opportunity and a learning exercise for all of us, and will help us traditional manufacturers to think twice about electric mobility." He added that, "I am not afraid of Tesla. ... There is no willingness to really sacrifice on the traditional qualities of a luxury car. These are not cars for treehuggers, as treehuggers do not buy new luxury cars." Ellinghaus made the comments during a panel discussion at the 2014 Automotive Forum. Perhaps the lesson of Tesla's offer of free Supercharging to Model S owners is what led to Cadillac to recently announce a deal with Chargepoint that gives ELR drivers access to that company's 16,500 charging stations. Read more details on that below. Cadillac and ChargePoint Bring EV Customer Luxury Driving Experience World's largest, most open electric vehicle charging network available to ELR drivers 2014-04-16 NEW YORK – Cadillac today announced a partnership with ChargePoint, the largest and most open electric vehicle-charging network in the world. The collaboration brings Cadillac ELR drivers immediate access to more than 16,500 charging locations on the ChargePoint network. The ELR electrified luxury coupe went on sale at the end of 2013. It embodies Cadillac's Art & Science design philosophy, combining provocative design with progressive technology.