2014 Cadillac Cts Luxury on 2040-cars

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2020 Cadillac CT5 finally appears, hopes you think it's a Charger

This is our first look at what we expect to be the 2 020 Cadillac CT5 sport sedan, a one-to-rule-them-all replacement for the ATS, CTS and XTS. The name follows the scheme set by the CT6 and XT5. The first thing that jumps out about the CT5 is the big hood scoop. We sincerely doubt that scoop will make it to production, and when combined with the scalloped shapes on the car's flanks, we and the spy photographer feel they're probably there to dupe people into thinking it's a weird Dodge Charger. The disguise isn't working, but the scoop surprisingly looks pretty good. Maybe Cadillac should consider putting one on an inevitable V model. Moving past the fake bodywork, we can see that this CT5 takes inspiration from the Cadillac Escala concept. It has the long, almost fastback cabin and extra rear quarter window of that concept. The headlights are slim horizontal units, too, though they still sweep back a bit to bridge the gap between current models and the Escala. We also see that there's a decent amount of distance between the front axle and the base of the A-pillar, so we suspect that the sedan will retain rear-drive and optional all-wheel-drive drivetrains. We don't have any other cars in the image to compare it to, but considering the cars the Cadillac CT5 will replace, we expect it's roughly the size of a CTS, maybe even a touch smaller to satisfy those who want a 3 Series/A4/C-Class size luxury sedan. It will also probably use one or more of the existing powertrains in the Cadillac sedan fleet, which include a turbo 2.0-liter four-cylinder, naturally aspirated 3.6-liter V6, and a twin-turbocharged 3.0-liter V6. We'll also probably see the production model sometime in 2019 since that's when the CTS and ATS will go to the big garage in the sky. Related Video: Featured Gallery Cadillac CT5 spy shots Image Credit: Chris Doane Automotive Spy Photos Cadillac GM Luxury Sedan cadillac ct5

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac plans to keep its Manhattan ZIP code, shunning Detroit

Johan de Nysschen is credited for separating Cadillac from the GM nest in Detroit, but despite his ouster earlier this year, the luxury division says it will remain headquartered in New York City's tony SoHo district. "It's 100 percent that we're staying here, that was never a question," Cadillac spokesman Andrew Lipman told the Detroit Free Press. Cadillac in April announced that it was replacing de Nysschen, after four years running the flagship brand. The new brand boss, Steve Carlisle, previously was president and managing director of GM Canada. De Nysschen led a big push to separate the luxury brand from its parent company as a separate business unit, announcing the move to New York in 2014 as a way to gain more autonomy and better tap into the global luxury zeitgeist. The move was controversial at the time in some quarters, though Lipman told the Freep that GM brass made the decision to relocate Cadillac to the Big Apple months before de Nysschen arrived at the company. Cadillac now occupies the 15th and 16th floors of a high-rise building on Hudson Street in SoHo, where it has between 140 and 150 employees. It also operates a ground-floor retail space called the Cadillac House where it displays cars, operates a coffee shop and stages events, including with fashion designers. Its vehicles are still designed and engineered back in the Detroit area, however. "The amount of time people spend at Cadillac House has been increasing, and it's become a destination," Lipman said. Cadillac used this year's New York Auto Show to reveal its new 2019 XT4 compact crossover, its second offering in the all-important luxury crossover segment after the XT5. It goes on sale this fall. Related Video: Image Credit: Cadillac Marketing/Advertising Cadillac GM Crossover Luxury cadillac xt4