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Junkyard Gem: 1987 Cadillac Cimarron

The General's Cadillac Division hit its all-time sales record during the 1973 model year, with 304,839 cars sold. Then the OPEC oil embargo in the fall of that year caused oil prices to triple, while simultaneously accelerating several negative trends in the American economy. In the aftermath, sales of imported luxury cars surged, the President resigned, the communists conquered South Vietnam, and Cadillac introduced a compact car based on the proletariat Chevrolet Nova. Sales of those Sevilles — which cost better than triple the price of their Nova siblings — proved strong, and so it seemed to make sense to create a Cadillac-ized version of the Nova's replacement: the front-wheel-drive Chevrolet Cavalier, which debuted for the 1982 model year. Thus was the Cadillac Cimarron born, and that's what we've got for today's Junkyard Gem. The Cimarron stayed in production for the 1982 through 1988 model years, but sales were strongest for the first few years and so the 1982-83 cars make up the bulk of my Cimarron junkyard finds. This very clean '87 in a Denver-area yard is a rare late-production car. Although the Cimarron was by far the swankiest GM J-Body ever made, its Cavalier ancestry was unmistakable. While the Nova-based Seville caused some grumbling over the cheapening of the Cadillac brand, the Cimarron inspired widespread anger and loathing among those who love cars. Even with a leather interior and nice audio system, the Cimarron still caused pain to its owners who saw cheapo Cavaliers (and Pontiac J2000s and Olds Firenzas) looking nearly identical at a glance yet costing far less. In 1987, the list price on a new Cimarron started at $15,032 (about $35,550 in 2021 dollars). The cheapest Cavalier listed at $7,255 that year, though the loaded Cavalier RS sedan with V6 engine started at $9,159. For 1982 through 1986, the base powertrain in the Cimarron consisted of a 1.8-liter or 2.0-liter four-cylinder — yes, the same double-digit-horsepower engines that went into Cavaliers — paired with a four- or five-speed manual transmission. The 2.8-liter V6, rated at 125 horses, was an option in those cars and became standard equipment in the 1987 and 1988 Cimarrons.

Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.