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GM Recalling Another 2.7 Million Vehicles In Five Separate Campaigns

The recalls keep rolling in from General Motors, evidently keen to avoid repeating the mistakes of the ignition-switch debacle and clean house. This time they're all coming at once, with five separate recalls announced together covering approximately 2.7 million vehicles. The largest of the five actions involves over 2.4 million units of the previous-generation Chevrolet Malibu and Malibu Maxx, Pontiac G6 and Saturn Aura in order to fix brake light wiring harness, which have been found to be susceptible to corrosion. The recall is separate from the 56k Aura sedans which GM recently recalled over faulty shift cables, not to mention the previous massive recall of 1.3 million vehicles – some of them the same models – but appears to have resulted from the National Highway Traffic Safety Administration investigation that started with the G6 almost a year ago. The second-largest campaign involves the 2014 Chevy Malibu, specifically those fitted with GM's 2.5-liter engine and stop/start system, approximately 140,000 examples of which has been found to have problematic brakes. The issue does not appear to be connected to the recall of 8k Malibu and Buick LaCrosse sedans (also involving brake woes) which we reported upon last week. Four crashes have been reported in such models, but GM admits it's not yet clear if the problem was a contributing factor in the accidents. A further 112k Corvette models from the 2005-2007 model years are being called in for problems with their low-beam headlamps resulting from a flexing relay control circuit wire that's not meant to bend. GM says it is "aware of several hundred complaints" about this issue, but notes that there have been no reports of related accidents. In addition, over 19k examples of Cadillac CTS from the 2013 and 2014 model years are being recalled over windshield wipers that might not work after a jump start. Finally, GM is also bringing in 477 examples of its 2014 Chevy Silverado, Tahoe and GMC Sierra (though not the Yukon) to fix a problem with a tie rod in its steering rack. As ever, all recall repairs will be performed free of charge, and GM is now estimating that recall-related actions this quarter will result in an estimated $200-million charge against its second-quarter earnings. Read the full announcement from GM below for further details.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

2021 Cadillac Escalade's EPA highway fuel economy is worse than before

EPA fuel economy estimates for the 2021 Cadillac Escalade are out, and the news is mostly not good. The redesigned SUV sees slim to no improvement in the Feds' city ratings, and its highway numbers are considerably worse than before. These are estimates for the standard 6.2-liter V8. Figures for the no-cost-optional 3.0-liter turbodiesel six have not been released yet. Specifically, the rear-wheel-drive 2021 Escalade has estimates of 15 mpg city, 20 mpg highway, and 17 mpg combined. Compared to the outgoing 2020 version, powered by the same 6.2L V8, those numbers represent a 1 mpg improvement in city (the lone piece of good news) but are 3 mpg worse on the highway. With all-wheel drive, the 2021 Escalade can't even get out of the teens, with EPA ratings of 14 mpg city, 19 mpg highway, and 16 mpg combined. That's the same city rating as before and a 2 mpg decline versus the 2020 model's highway rating. For further comparison, cross-town rival Lincoln's Navigator with its 3.5-liter turbo V6 manages 16 mpg city and 22 mpg highway (RWD) and 16/21 with AWD. No one expects an ultra-large, body-on-frame, three-row SUV to achieve Prius-like levels of fuel efficiency, but it's pretty rare these days to see such backsliding with a fresh redesign. Here's hoping the diesel variant will have a happier story to tell. Related Video: