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Junkyard Gem: 1997 Cadillac Catera

GM's Cadillac Division was having a tough time in the early 1990s, with an onslaught of Lexuses and Infinitis pouring across the Pacific to steal their younger customers while high-end German manufacturers picked off their older customers. Flying an S-Class-priced model between assembly lines in Turin and Hamtramck hadn't worked out, so why not look to the European outposts of the far-flung GM Empire for the next Cadillac? That's how the Catera was born, and I have found a rare first-year example in a North Carolina car graveyard. Across the Atlantic, GM's Opel and Vauxhall were doing good business with prosperous European car buyers by selling them the sleek rear-wheel-drive Omega B (whose platform also lived beneath the Holden VT Commodore in Australia). Here was a genuine German design that competed with success against BMW and Audi on their home turf! So, the Omega B was Americanized and renamed the Catera. Opel wasn't a completely unknown brand to Americans at the time, since its cars were sold here with their own badging through Buick dealerships from the middle 1950s through the late 1970s (for a much shorter period, American Pontiac dealers attempted to sell Vauxhalls). Even after that, plenty of Opel DNA showed up in the products of U.S.-market GM divisions. The Catera was by far the most affordable Cadillac for 1997, with an MSRP starting at $29,995 (about $59,113 in 2024 dollars). Being a genuine German car, it looked much more convincingly European than the DeVille ($36,995), Eldorado ($37,995) and Seville ($39,995). Inspired by the ducks on the Cadillac emblem (they were really supposed to be martlets, mythical birds with no feet and occasionally lacking beaks), Cadillac's marketers went after youthful car shoppers with a whimsical animated duck named Ziggy. For the 21st century, the birds were removed from the Cadillac emblem in order to attract California buyers under 45 years of age. As we all know, the Catera flopped hard in the marketplace. What sold well in Europe turned out not to translate so well in in North America, especially when bearing the badges of such a historically prestigious brand. The Catera's engine was a 54-degree 3.0-liter V6 rated at 200 horsepower and 192 pound-feet. Just as had been the case with its predecessor, the Allante, no manual transmission was available.

Hot Wheels partners with Gucci for a diecast 1982 Cadillac Seville. Wait, what?

Hot Wheels is partnering with Italian fashion brand Gucci for a limited-edition toy car. And not just any toy car, but a 1982 Cadillac Seville. Wait, what? At first this trio of names may seem completely incongruous, but the collaboration is actually brilliant on so many levels. Out of the three, the one readers are probably most familiar with is Hot Wheels. The purveyor of $1 diecast cars has been around since 1968 and started out making 1:64 scale versions of muscle cars, hot rods and sports cars. In the 1980s, though, perhaps reflecting the 1:1 scale American automotive landscape, some of their castings choices began to get weird. Among cars like the Dodge Aires Wagon and Chevy Citation was the US of A's Mercedes-fighter, the bustle-butt '82 Cadillac Seville.  Fast-forward to present day, and Hot Wheels are hot collectibles. The little metal cars aren't just coveted by kids and adult car enthusiasts, but hypebeasts whose entire raison d'etre is to acquire limited edition stuff. Add to that an explosion of quasi-ironic interest in '80s cultural signifiers and you have the perfect market conditions for a $120 toy car printed with the mirrored G logo. But while totally uncool jokers quickly bought out the Hot Wheels and Supreme collab featuring the hypebeast car du jour, the E30 BMW M3, the Gucci Caddy is actually far more clever. That's because there is real-world precedent, when in 1978, a Miami-area dealer partnered with Aldo Gucci to create the "Cadillac Seville designed by Gucci". The car featured the luxury brand's signature green-red-green stripes throughout, a quarter-roof padded vinyl carriage top with the trademark "GG" print, and several real 24K gold emblems that were were quickly stolen. Oh, and it came with a five-piece set of Gucci luggage. However, there was also a lesser-known Gucci Seville in 1984 based on the front-wheel-drive second-generation (the one the Hot Wheels car is based upon). There is far less information on them than on the first-generation, but they seem to have followed a similar formula. Very few seem to have survived in tact, but one did make it overseas and resides today at the Museo Gucci showroom in Florence, Italy. It's pictured above. In any case, Hot Wheels never made a 1976-79 Seville, but the '82 was one of the most memorable castings of the era.

Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.