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Cadillac Live virtual showroom is open for business in the U.S.

Cadillac launched the streaming showroom known as Cadillac Live in Canada earlier this year. The program places a Cadillac product specialist in an open studio laid out similar to a dealership. Equipped with an iPhone X on an Osmo Mobile gimbal and a Bluetooth headset, the specialist conducts one-way video chats with car buyers shopping for Cadillacs and owners who have questions about their cars. Now Cadillac Live has arrived in the United States. Described as "part personal shopper and part interactive digital showroom," it's aimed at converting luxury shoppers into Wreath and Crest buyers by making the research experience simpler. The automaker says it has data showing that "71% of customers report switching to a competitor’s product after finding their selection process easier." As well as being able to show and demonstrate 10 physical vehicles and their features, product specialists will be able to use a tablet app interface to run through color and accessory options. Shoppers and buyers with questions can reach a Cadillac Live agent from 9 a.m. to 1 a.m. ET Monday to Thursday, 9 a.m.-9 p.m. ET on Friday, and 11 a.m.-7 p.m. ET Saturday and Sunday. Calls can be taken on demand or scheduled at the Cadillac Live site, call appointments can be made for times outside of the traditional opening hours, and multiple callers can participate. U.S. customers in California, Illinois, New Jersey, and New York who like what they discover can automatically be connected to a local dealer to move on to the next phase. And video calls are one-way, so work-from-home types need not worry about broadcasting their coffee-stained "Beast Mode" workwear. 

Cadillac dropping trims, powertrains for 2020 CT6

First reported by CarsDirect and later confirmed with Cadillac, the CT6 order book will see some changes for 2020. The luxurious American sedan is losing trims and losing engines but gaining standard equipment. For the 2020 model year, Cadillac is distilling the CT6's seven different trims down to three: Luxury, Premium Luxury, and Platinum, all three of which have new standard features. The Luxury trim gets the Driver Awareness and Convenience Package. Premium Luxury benefits the most with Super Cruise, the Rear Seat Package, the Comfort and Tech Package, and the 34-speaker Bose Panaray Sound System. The Platinum gets new unique 20-inch wheels, and the V-Series (considered a different model) gets the Driver Assist Package. As we've previously reported, Cadillac will also be reducing the number of available engine options. The 2.0-liter turbo engine has already been dropped, and the 3.0-liter twin-turbo V6 is next. For 2020, the CT6 will only offer the choice of the 3.6-liter V6 on Luxury and Premium Luxury trims and the 4.2-liter, twin-turbocharged "Blackwing" V8. All models and trims come standard with all-wheel drive. Cadillac has also confirmed pricing to Autoblog. Including destination charges, the Luxury model would start at $59,990, the Premium Luxury would start at $75,490, the Platinum will start at $97,490, and the V-Series will start at $95,890. Overall, prices go up due to the removal of the 2.0-liter model and more standard equipment, though the cheapest model on the configurator right now is $63,590. On the high end, the 2019 CT6 Platinum with the twin-turbocharged engine starts at $87,790. We'll update when this all goes official. News Source: CarsDirect Auto News Cadillac Luxury Sedan cadillac ct6

Hotter Cadillac CT4-V prototype spied testing at GM's Proving Grounds

Cadillac already teased us once with the hotter CT4-V and CT5-V at the Belle Isle Grand Prix, but these photos are still the best look yet at what's next for the Cadillac V-Series. The car we're looking at in heavy camouflage here is a high-performance CT4, but we don't really have a name to call it at this point. Cadillac hasn't said, so it could be anything. We'll just refer to it as the faster V, as it's certainly looking a bit more racy than the warmed-over CT4-V already revealed. While the styling isn't drastically different from the CT4-V already out there, the front intake and openings look deeper and more aggressive. The middle, raised section of the hood is a little taller and the whole front-end design looks a lot like the one teased in Belle Isle. This vehicle even appears to have the same mirror design as the faster V. The side sills, quad exhaust tips and wide rear tires lend this prototype an aggressive look, but we did note that it doesn't have the big ducktail spoiler we saw teased previously. Maybe Cadillac is trying to keep a low profile while testing. A keen eye will notice a wild apparatus attached to the front, which would serve as a great jousting pole if you were into that kind of thing. We don't know exactly when Cadillac plans to introduce the faster V machines, but we wouldn't doubt if it happened before the year was out. The ATS-V and CTS-V didn't look wholly different than the pedestrian versions of those cars, and this prototype indicates Caddy may follow a similar pattern this time around. All will be explained from GM soon, but for now, we wait.