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2021 Cadillac Escalade getting a star-studded introduction

Now that Chevrolet's Tahoe and Suburban are out of the bag, it's Cadillac's turn to introduce its new body-on-frame SUV. The next-generation Escalade will make its public debut on Feb. 4, 2020. The Escalade could have been one of the stars of the 2020 Detroit Auto Show had the event not moved to June. That's far too late for Cadillac, so the company will introduce the model during a special event held in Beverly Hills, Calif. The date wasn't chosen at random; it's less than a week before the 2020 edition of the Academy Awards, an event Cadillac has partnered with for the past six years. It's reasonable to assume the Escalade will play a key role in the ritzy event. The Escalade won't look anything like its Chevrolet-badged siblings, as leaked images show a tall, upright rendition of Cadillac's shield-shaped grille, but we expect many similarities beneath the sheetmetal. It will be bigger and correspondingly more spacious than the outgoing model, and an independent rear suspension will make it more comfortable. Inside, the digital instrument cluster and the infotainment system's screen will blend into a single unit angled toward the driver. Powertrain specifications remain under wraps, though we expect a naturally-aspirated V8 will come standard. An earlier report claims the twin-turbocharged Blackwing engine available in the CT6 will not make its way to the Escalade, and we doubt Cadillac will follow Chevrolet's lead by making a 3.0-liter straight-six turbodiesel available at an extra cost. An electric model is in the works, however. The 2021 Cadillac Escalade will go on sale about halfway through next year with a base price in the vicinity of $80,000. It will again be available with a short or a long wheelbase. Once it's unveiled, the coast will be clear for GMC to round out General Motors' portfolio of full-size SUVs with new variants of the Yukon and the Yukon XL. They'll likely break cover during the first half of 2020.

Junkyard Gem: 1976 Cadillac Eldorado Convertible

Convertibles rode high well in 1960s America, with Detroit selling more than 500,000 ragtops in 1965, but sales collapsed by the early 1970s and tightening federal crash-safety regulations made it seem less worthwhile to even bother producing new ones. Chrysler halted convertible production after 1971, with Ford following suit by 1973. By the 1976 model year, the Cadillac Eldorado was the last new American car you could buy with a convertible top from the factory, and it appeared that none would ever be built again. I've found one of those "last convertible" Eldorados in rough-but-identifiable condition in a Denver junkyard. As it turned out, the convertible never really died in America. Car shoppers could still buy new European-made convertibles after 1976, coachbuilders modified new Detroit cars with factory-grade drop-tops, and then Chrysler began selling K-Car convertibles starting with the 1982 model year. Because the '76 Eldorado appeared to be the absolute end of the convertible line, however, buyers thought they were investing in a sure-fire collector car that would be worth vast sums in the not-very-distant future (this belief led to lawsuits against GM later on, when the Cadillac Division resumed production of the Eldorado convertible for 1984). While a one-of-200-made Bicentennial Edition Eldorado with red-white-and-blue trim really is worth plenty these days, an ordinary 1976 Eldorado in beat-up condition doesn't seem worth restoring. This car appears to have sat outside in Colorado with the top down for decades, filling with snow each winter and enduring high-elevation solar irradiation each summer. A 1960s GTO or Camaro might be worth fixing up after falling into this state of disrepair, but not one of 14,000 "last convertible" Eldorados made in 1976. GM's Unified Powerplant Package front-wheel-drive system, which used battleship-strength chains to transmit power to the drive wheels, proved to be extremely reliable on the street, joining the small-block Chevrolet engine and Hydra-Matic transmission in the pantheon of The General's Greatest Engineering Hits. Even gigantic motorhomes used this system. In 1976, the Eldorado got the last of the 500-cubic-inch (8.2 liter, or litre as GM's marketers spelled it) V8s, rated at a disappointing 190 horsepower and an impressive 360 lb-ft of torque.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.