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Cadillac gives enthusiasts an early look at its next high-performance sedans

Cadillac will introduce a pair of sport sedans named CT4-V Blackwing and CT5-V Blackwing, respectively, at 7 p.m. Eastern today (February 1). While car companies routinely drum up excitement for new models by releasing tightly-cropped or blacked-out images, Cadillac surprised us with a photo, and a TV spot that aired during the Rolex 24 at Daytona, that shows both cars in their entirety. Somewhat confusingly, the CT4-V and the CT5-V are not direct replacements for the ATS-V and the CTS-V; they're mid-range models, and they're powered, equipped, and priced accordingly. It's these flagship Blackwing variants that will pick up where the last-generation Vs left off with a significant bump in power, numerous chassis tweaks, and a more aggressive-looking design. They'll arrive in showrooms in time for the 2022 model year. Blackwing drivers won't draw unnecessary attention to themselves, because the visual changes are relatively subtle. Riding on model-specific wheels, the CT4-V Blackwing gains bigger air intakes on the front end, vents punched into the fenders, and a low-key body kit that adds a front splitter, front winglets, and a trunk-mounted spoiler. Cadillac gave the CT5-V a similar treatment, and it mounted the rear wheels on surprisingly wide tires. Cadillac pointed out the Blackwing sedans benefit from the world's fastest-reacting suspension system. It's likely the fourth evolution of its magnetic ride control technology, which it detailed in October 2020.  While full specifications remain under wraps until the duo's unveiling, we know that both sedans will be available with a six-speed manual transmission. It's reasonable to assume that an automatic (likely the familiar 10-speed) will be offered as well. As for what's under the hood, our crystal ball tells us that the CT5-V will land with a V8 engine, though it won't be the short-lived twin-turbocharged Blackwing unit that gave both cars their name. Enginers might have selected an evolution of the CTS-V's 6.2-liter. As for the CT4-V, it will receive the ATS-V's 3.6-liter turbocharged V6. Both models will be exclusively available with rear-wheel-drive. Enthusiasts who want to secure an early built slot will have the chance to reserve a 2022 CT4-V Blackwing or a 2022 CT5-V Blackwing by visiting Cadillac's website shortly after the sedans are unveiled on February 1. As we previously reported, the first 250 units of each car will wear a numbered plaque on the steering wheel.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

GM, UAW poaching Nissan workers in Tennessee

General Motors and the United Auto Workers are going on a recruitment drive at the Spring Hill factory in Tennessee, and they're hoping to poach some skilled workers from Nissan's nearby plant in Smyrna, TN. The General and the union even bought a billboard advertising for industrial electricians near the Japanese automaker's facility, according to the Daily News Journal. The reason for the billboard was simple. "GM was short of electricians," said Tim Stannard, the president of the UAW local at Spring Hill, to the Daily News Journal. The factory currently builds the Chevrolet Equinox but has a contract to assemble the next generation of Ecotec engines and the Cadillac XT5, which replaces the SRX. Thanks to the $185-million deal, employment there is expected to double by May 2016, according to Stannard, with roughly 1,800 additional union jobs. Beyond just several billboards, GM has job postings online for the Spring Hill plant looking for workers with specific skills. There has already been some interest in the positions among Nissan employees, Stannard indicated. According to a recent study by the Center for Automotive Research, the average GM worker currently makes $58 an hour, including benefits. Comparatively, Nissan pays an average of $42 an hour with benefits. The General's number could change in the coming weeks because its contract with the UAW is about to expire, and higher wages are among the major negotiating points.