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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

GM winding down Chevrolet brand in Europe

If you've taken even a cursory look at GM's European strategy and wondered how it can target the market there with both Chevrolet and Opel/Vauxhall, you're not alone. In fact General Motors itself has found it difficult to justify the two-pronged approach. That's why it's essentially pulling Chevy from the European marketplace.
Instead of trying to ply European buyers with what are mostly former Daewoo products rebadged as Chevys, GM will now let Opel (or Vauxhall in the UK) represent its mass-market aspirations. Chevrolet will keep its presence in Russia and other former Soviet markets, and will continue selling certain niche products in Eastern and Western Europe. The Corvette, for example, has long been sold in Europe through Cadillac dealerships, which for its part is currently "finalizing plans for expanding in the European market".
While the shift in strategy is expected to help GM get a stronger foothold in the European market in the long run, in the short term the restructuring will cost it dearly: between $700 million and $1 billion, according to its own estimates, split between the last quarter of this year and the first half of the next. Jump into the full press release below for more.

Hotter Cadillac CT5-V and CT4-V spy photos, video hint at engines

Cadillac has some extra spicy V cars on the way, and this latest batch of spy photos and videos is more revealing than anything we’ve seen yet. We donÂ’t yet know the final name of these Cadillac V cars, but they are supposed to be the true replacements for the CTS-V and ATS-V. The CT4-V and CT5-V we saw previously are only mild performance variants of the regular sedans. Diving into the video seems more important than the photos on this one. Our spy shooters managed to capture great audio that allows us to take some guesses at whatÂ’s under the hood of these cars. The CT5-Vs in black and white camouflage sound like they have some gnarly V8s under their skin. We canÂ’t pick up a supercharger whine or a turbocharger whistling away, but weÂ’re not going to rule out the former. The CTS-V has a 6.2-liter supercharged V8 that makes 640 horsepower, and it wouldnÂ’t be out of the question to see this car rival it in power. We still havenÂ’t heard the CT6-V at full song, but the engine weÂ’re listening to here just doesnÂ’t strike us as the sound of a 4.2-liter twin-turbo V8 in that car. It sounds a lot more guttural, like the LT4 or LT5 V8 engines. Also, none of the CT5-Vs here sounded like they had manual transmissions. CT4-V spied View 40 Photos Moving to the CT4-V in the blue getup, it sounds a lot like a V6 is under the hood. This also makes sense when we consider that the ATS-V had a 3.6-liter twin-turbo V6 itself. Most important of all to note, is the evidence of a manual transmission. In one of the acceleration clips, weÂ’re able to hear the tell-tale sound of a driver pausing in acceleration for a split second to change gears. This is great news, folks. The manual is looking alive and well in the Cadillac sedan to us. Another clip of a CT4-V in black and white camouflage makes it sound like that particular model is equipped with an automatic transmission, indicating that Cadillac may be offering both transmission options on the new car. As for the rest of the photos, go ahead and take in all the close-up details. We got photos of the tires on the CT4-V, showing 255/35/ZR18s up front and 275/35/ZR18s in back. Michelin Pilot Sport 4 S rubber is used, telling us this thing is going to have a ton of grip. There are more vents, wider fenders and more aggressive styling throughout on these cars compared to the lower-performance V cars. Now that weÂ’re looking at them from much closer than before, the package is looking even more comprehensive.