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Cadillac tipped to call flagship something other than LTS

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.
As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?
Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.

Facelifted Cadillac ATS spied completely uncovered

The Cadillac ATS makes for a pretty svelte little coupe, and General Motors appears to know it, because multiple, completely undisguised prototype sedans have been spotted testing wearing what look like many of the forthcoming coupe's body parts.
Not only does it wear at least the outline of the brand's new, broader crest, it has the same front air dam with continuous chrome strip found on the coupe. The only real difference is that it has the somewhat taller side view mirrors from the sedan, rather than the narrower, longer ones from the coupe. Around back, the changes are harder to spot because the test car is outfitted with an unpainted lower bumper. However, it seems to lack the chrome strip that offsets the lower portion of the coupe from the sedan.
The ATS sedan is already a looker, but it is good to see Cadillac is taking a second pass using what it learned on the coupe. There's no word yet on when this revised sedan is going to hit the streets - let alone what changes will take place beneath the skin - but we're thinking it looks about right for 2015.

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