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Cadillac's de Nysschen takes aim at Porsche 911, Cayenne

Johan de Nysschen has big plans for Cadillac. He's moved the brand from Detroit to New York, revamped its model nomenclature, and planning a raft of new models for the near future – including a $250,000 luxury sedan to take on the likes of Rolls-Royce and Bentley. But the veteran executive of luxury automakers has some more performance-oriented machinery in mind, too. Speaking with Car and Driver at the Los Angeles Auto Show last week, de Nysschen suggested Cadillac could be ready to launch a flagship sports car sometime in the next decade. The halo model would take aim at the Porsche 911 and do for Cadillac what Audi did with the R8, Mercedes is doing with the AMG GT and Acura once did (and is aiming to do again) with the NSX. Just what form it would take remains a big unknown, but de Nysschen indicated that the brand would need to be built up further before the sports car would be launched, lest it emerge too detached from Cadillac's image. The last time Cadillac delved into that territory was with the Corvette-based XLR, of which it sold only 15,000 or so examples – far below initial targets. The 911 rival isn't the only performance model de Nysschen has in mind, however. He plans to further expand the V series into a more substantial sub-brand to include a crossover to take on the likes of the Porsche Cayenne Turbo, BMW X5 M and all those many AMG-tuned Mercedes utilities. The idea of an entry-level model to slot in below the ATS was mooted as well. A range of diesel engines are slated to help Cadillac break into overseas markets in similar fashion to how Maserati has expanded its market reach with oil-burning versions of the Ghibli and Quattroporte. And we wouldn't be surprised to see Cadillac get in on a new flagship SUV being launched by Opel in Europe, either.

You want screens? The 2021 Cadillac Escalade infotainment system gives you screens

The 2021 Cadillac Escalade’s infotainment system shocked and awed when it debuted, but now weÂ’ve finally had a chance to live with both it and the giant SUV that surrounds it for a week. Sliding behind the triple OLED screens is like stepping into the tech-forward future Cadillac promised us. The 6.2-liter push-rod V8 under the hood says otherwise, but the interior technology has already arrived. There are three screens in total: a 16.9-inch touchscreen for the infotainment system, a 14.2-inch instrument cluster and a 7.2-inch touchscreen to the left of the cluster. All three are OLED displays, and just as you might expect, they are gorgeous to take in. None of the high-tech German luxury vehicles have screens this pretty. The Escalade's donÂ’t just look great, though. All three screens are quick to react and pop through functions/menus without a hitch. The only slop or delay in the whole system is when you go to turn the cluster's augmented reality (AR) camera on  — you wait one potato, two potato, and then the feed pops up. ItÂ’s a new take on GMÂ’s infotainment system as a whole. YouÂ’ll still be swiping side-to-side through an iPad-esque display of apps, but the UI is totally rethought and appears fresh. Icons are big and easy to press. Nothing is hidden off-screen at any point. It just makes good sense. 2021 Cadillac Escalade infotainment View 17 Photos Cadillac has found a way to better utilize its redundant scroll wheel, too. Though it's the same wheel as is on other models, this time the whole display changes to match the wheelÂ’s action when you use it. For example, the home screen turns into a revolving circle of apps that you twist through as soon as you twist the dial. It may take some getting used to, but the option between two different interfaces that both function well is a positive. Redundant combos of touchscreen and control wheel are common, but no one offers something like this.  Keeping a few physical buttons and an actual volume knob around to control the infotainment system is another thoughtful touch — same goes for the climate controls, which entirely consist of physical buttons. Despite the central instrument panel screenÂ’s prodigious size, you wonÂ’t actually find a whole lot buried in there. All of the trip settings and general car settings have been moved into the infotainment system itself.

Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.