2007 Cadillac Cts V on 2040-cars

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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Cadillac CT5 spied with quad exhaust, could signal a hotter version is coming

The 2020 Cadillac CT5 just broke cover at the NY Auto Show this year, but one of our spy shooters caught one decked out in camouflage looking a bit different than the versions we've already seen. Instead of the dual exhaust on both the turbocharged four-cylinder and twin-turbo V6, this one has a quad exhaust outlet. We'll note that the placement of the quad outlets is one and the same with the two larger outlets on the CT5 already revealed. Also, the rest of the car looks relatively ho-hum. It has the wheels from the CT5 Sport trim, and the front end appears to most closely represent the Luxury trim. Some of the coverings appear to be opened up on that front end, possibly in an attempt to increase airflow. The most obvious change of them all is the quad exhaust, though, which brings us back to a conversation we had with a Cadillac representative at the car's initial media launch. As we were standing around gawking at the new CT5 in Sport trim, a brand representative told us all the "Sport" models (four-cylinders and V6s) would be getting quad exhaust, while the "Luxury" trims would get dual exhaust. We pointed at the CT5 Sport right in front of us and noted that it just had a dual exhaust setup. This ended up causing more confusion, as the Cadillac representative was adamant that they had seen the CT5 Sport with quad exhaust. When all was said and done, there wasn't exactly a clear explanation given for what was up with this mysterious CT5 model with quad exhaust, so we left it at that. We can guess, though. Perhaps the Cadillac rep had seen a Sport model with quad exhaust, but it was a future "V-Sport" variant we weren't allowed to know of yet. Cadillac hasn't revealed its future plans for the CT5 fully, but it did hint that at least one performance variant would be on the way. This camo'd up car here does not look anything like a full-on V model, but it could be the beginnings of a slightly more powerful version of the sport sedan. The 3.0-liter twin-turbo V6 makes 335 horsepower and 400 pound-feet of torque. Of course, there's always room for more power in this class, and a V-Sport model would slot in nicely to the new sedan's range. Keep in mind this all remains speculative in nature. However, our curious conversation with Cadillac combined with these spy shots signal that something could be afoot.