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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Cadillac is bringing a new concept to Pebble Beach

Cadillac will debut a new concept Thursday in Monterey. The company also released teaser video, but it only shows us a few glimpses of interior parts and a concept drawing that seems to show a very minimalistic dashboard. The big draw appears to be the large screen filling in for instruments and infotainment. According to Cadillac, the screens are curved OLED panels co-developed with LG, and the technology behind them will appear in a future Cadillac. Bringing a new concept to the famous Monterey Car Week is a return to form for Cadillac. In past years the company brought beautiful concepts like the full-size, four-door Ciel convertible, and the taught, athletic Elmiraj coupe. The latter of these showcased designed cues that trickled into production Cadillacs. No word (or pictures) on the exterior yet. We'll be sure to have complete coverage of the concept later this week. Related Video: Image Credit: Cadillac Cadillac Concept Cars Videos Pebble Beach

Cadillac SRX and Saab 9-4X recalled for suspension defect

General Motors has recalled 380,498 vehicles due to rear suspension toe link adjusters that may not have been tightened properly, which could result in a loose toe link. The vehicles affected by the recall are Cadillac SRX crossovers built between 2010 and 2016, and Saab 9-4X crossovers built in 2011 and 2012. A loose toe link could cause instability while driving, especially at highway speeds. This recall follows up an investigation by the National Highway Traffic Safety Administration after it received complaints from SRX drivers of uncontrolled swaying while driving. According to the agency, two incidents led to a crash. It's possible that improper procedures for tightening a toe link nut during four-wheel alignments may have resulted in corrosion and thread wear on the adjustable portion of the link. Owners of affected vehicles are advised to park their crossovers if they experience certain Malfunction Indicator Lamp warnings on the dashboard or if they feel unusual steering behavior while driving. According to the official NHTSA recall notice, dealers will replace the adjustable toe link with a non-adjustable one at no charge. Letters are expected to be mailed to owners of affected vehicles on August 9, 2021. Alternatively, owners can call Cadillac customer service at 1-800-458-8006 or Saab customer service at 1-800-955-9007 and reference recall number N212340980. This is the second time many of these vehicles have been recalled for problems with the rear toe links. Back in September of 2014, GM announced that it would recall 290,241 vehicles that included SRX and 9-4X models because a "nut in the rear suspension toe adjuster link may not be torqued to the proper specification."