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Cadillac goes white-out on social media as prelude to Oscars announcement [w/video]

Cadillac appears to be in a very odd place at the moment. On one hand, Johan De Nysschen is pushing the company towards a much more luxurious image that includes converting 700 dealers into boutiques, and a blitz of new products is also supposed to be on the way in the coming years. However, at the moment sales aren't necessarily keeping pace with production, and there are reportedly heavy incentives available on some models. Now, we're seeing the earliest hint at the next strike in the brand's strategy as its social media presence goes white across the web. Go check out Cadillac's official pages on the major social media hubs, and all you can find is blank space. There's just a period on Twitter, a blank box on Facebook, another one on Instagram and the company logo is even gone from Pinterest. Perhaps most bizarre is YouTube, where Caddy is showing five minutes of absolutely nothing (embedded below) with no sound at all. The video description is only a period. All of this nothingness is supposed to be a lead-up to Cadillac unveiling a completely new advertising campaign during the Oscars on February 22. This method of blanking everything out beforehand could suggest a minimal, to-the-point message in the future. While it wouldn't be shocking for a few teasers to come out in the meantime, Caddy is keeping quite a secret before the big reveal.

2021 Cadillac XT6 adds 2.0-liter turbo and new base trim in second year

The 2021 Cadillac XT6 has been announced, and the three-row crossover is going through a few notable changes in its second model year. There’s a new base trim and base engine, and Cadillac has added tech features to improve the experience. Starting with the new engine: ItÂ’s the 2.0-liter turbocharged four-cylinder that was initially introduced in the XT4 as the base motor. Power output is the same as the compact crossover at 237 horsepower and 258 pound-feet of torque. ItÂ’s paired with the nine-speed automatic transmission and comes with front-wheel drive as standard — all-wheel drive is a $2,000 option. That engine only comes with the new base trim level: Luxury. Every other trim receives the 3.6-liter V6. The new Luxury trim (pictured above) is being added to the lineup as a base model to compliment the Sport and Premium Luxury trims. This will be the cheapest and most basic of the XT6s, but you can still option all-wheel drive. Features include 18-inch wheels, the eight-inch touchscreen infotainment system, black leatherette seats (heated and powered in front), brushed aluminum trim, tri-zone climate control and a number of other smaller extras along with a suite of driver assistance technologies. Cadillac is also adding wireless Apple CarPlay and wireless Android Auto to the lineup as standard equipment — they were standard previously but required the traditional wired connection. ThereÂ’s also a new 20-inch wheel for the Sport model, and three new color options: Dark Moon Blue Metallic, Wilder and Infrared Tintcoat. The XT6 LuxuryÂ’s base price is $48,990, including the destination charge. ThatÂ’s a fair cut below the 2021 Premium Luxury ($53,790) and the Sport ($58,190) trims, but you are losing out on the additional equipment and luxury those trims offer. Cadillac says the updated 2021 XT6 will land in dealerships this fall. Related video:

GM veteran Bryan Nesbitt tapped to head Buick design

General Motors styling veteran Bryan Nesbitt (pictured above) took over a new role on Monday as executive director of global Buick design and global architectures. Andrew Smith, who previously did that job and also coordinated the look for Cadillac, has remained in charge of the pen at Caddy with this shift. Nesbitt rose to prominence when he designed the Chrysler PT Cruiser, according to Automotive News. He joined GM in 2001 and has been there ever since in multiple high-level roles. In 2007, he was appointed vice president of design for North America and was later briefly general manager of Cadillac in 2009-2010. Nesbitt took over as the vice president of GM's international operations design in China in 2011. This shuffle also moves Ken Parkinson, currently styling boss for Chevrolet trucks, to China as design vice president there. In addition, John Cafaro becomes the person in charge of the look for Chevy globally, rather than previously splitting that role between cars and trucks with Parkinson. GM Global Design Leadership Changes – effective June 1, 2015. Bryan Nesbitt, Design Vice President, GM China will repatriate to North America and assume the position of Executive Director, Global Buick and Global Architectures. He will be located in Warren, MI. Bryan will be the design Champion for Buick in the US and China. Ken Parkinson, Executive Director, Global Chevrolet Trucks and Global Architecture will assume the position of Design Vice President, GM China. He will be based in Shanghai, China. Andrew Smith, Executive Director, Global Cadillac and Buick Design will assume the position of Executive Director, Global Cadillac. He will continue to be the design Champion for the Cadillac brand. In addition, he will continue to lead the Global Color & Trim team. He will be based in Warren, Michigan. John Cafaro, Executive Director, Global Chevrolet Cars will assume the position of Executive Director, Global Chevrolet. He will be the design Champion for Chevrolet. In addition, John will lead the exterior components and accessories team. He will continue to be based in Warren, MI. The roles and responsibilities of Helen Emsley, Mark Adams, Carlos Barba, Clay Dean, Michael Simcoe, and Teckla Rhoades remain the same. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.