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2014 Cadillac ELR leases for $699 a month

Most Autoblog readers thought the $75,000 price tag on the 2014 Cadillac ELR was too high. If you can't swing the MSRP all in one go, how does a lease price of $699 a month sound? That's the amount that Cadillac is offering on the official ELR website, with some caveats, of course. First off, it appears that this lease price is for just for "current owners and lessees of all 1999 or newer GM vehicles." They will also have to pony up $4,999 at signing (all others will need $5,999). Second, the $699-a-month price is for a 39-month lease. Then, of course, "tax, title, license, dealer fees and optional equipment [are] extra" and "each dealer sets own price." Also, it appears that this lease deal is only good until the end of January. Cadillac started shipping the ELR plug-in hybrid coupe to dealers last month. There are two things to note in the fine print. The most surprising is that the payments are based on "a 2014 Cadillac ELR with an MSRP of $76,000." That's $1,000 more than the official MSRP announced in October. Then we get to the real kicker: The lease limits you to a mere 32,500 miles, which is just 833.3 miles a month. Well, 'limit' isn't the exact word, since you can certainly drive more. All you have to do is pay 25 cents per mile for each mile over 32,500. Drive the national average of 13,476 miles in a year? That comes to 43,797 miles over 39 months, which is 11,297 extra miles and an extra $2,824.25.

Cadillac recalls ELR coupe over stability control problems

Cadillac is recalling about 656 2014 ELR models made between September 26, 2013 and February 14, 2014, because of a fault with the electronic stability control system. On cars without adaptive cruise control, it's possible that diagnostics could prevent the system from telling the driver if ESC is on or off.
Cadillac has a software fix ready and repairs begin on April 17. Alan Adler, General Motors' recall and legal spokesperson, tells Autoblog that only about 55 of the affected cars are in the hands of owners. The rest are either on dealer lots or still at the factory. There have been no reported injuries or crashes caused by the fault.
The correction for the stability control system involves a software recalibration of the electronic brake control module that takes around 20 minutes to perform. While they use the same platform, the Chevrolet Volt isn't involved in this recall because it "uses a different a brake control module," said Adler.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.