2023 Cadillac Ct4 Premium Luxury on 2040-cars

Auto blog

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.

GM says EVs are the future — but trucks are going to take it there

In the PowerPoint deck for the General Motors Capital Markets Day presentation, one of the more disturbing things comes early on, during GM President Mark Reuss' initial remarks, in an area where he is discussing the company's overall strength in trucks. The point being made is that GM has a truck for all and sundry. And there it is, a phrase on a slide that should send chills up the spines of those who still pine for the old Bob Seger "Like a Rock" Silverado ads: "Little bit country. Little bit rock 'n' roll." That's right. Donny and Marie. Somehow the Denis Leary snark in the F-150 ads is all the more appealing. The Capital Markets Day presentation was chock full of observations about electrification and automation (Reuss and CEO Mary Barra both noted that the corporation's vision is one of "Zero Crashes. Zero Emissions. Zero Congestion." Dan Ammann talked about the progress being made at Cruise Automation; Reuss rolled out the plan for an array of electrified vehicles, with a luxury EV and a compact SUV being the "Centroid Entries" for the modular bases of many others). But it is worth noting that there is no getting away from the power of pickups in the U.S. market, as that was the central topic in Chief Financial Officer Dhivya Suryadevara's comments, with "Truck Franchise" being flanked by "Key Financial Priorities" and "Financial Outlook." Clearly, to gloss the old phrase, the truck segment is where the money is. Suryadevra enumerated how the truck segment is significantly different than other types of light vehicles. Among her points: GM, Ford and FCA have more than 90% of market share. The truck parc has been growing and aging over the past 10 years. Customers are fiercely loyal to the segment—as in 70% of truck buyers are truck buyers. A good number of the vehicles are for commercial use (40 percent). Trucks are "less prone to. . .mobility disruption." Trucks offer high margins. Translaton: The segment is one that they're solidly positioned in. There are lots of old trucks on the road that will need to be replaced by new ones. Perhaps buyers may switch from a Sierra to a Canyon, but it will be a truck. If your livelihood depends on that type of vehicle, even if gas prices go up or the economy begins to go south, you're going to stick with it. Most of the country isn't San Francisco, so trucks will continue to be essential. And, well, they're profitable in the extreme.

2019 Cadillac CT6-V preorders start at $89,785

Cadillac's top-of-range sedan will start at less than $90,000, just barely. At the North American International Auto Show in Detroit, Cadillac announced it is opening preorders for the 2019 CT6-V, which will start at $89,785. Keeping things exclusive, Cadillac has 275 preorder slots available to the U.S. market for the CT6-V. It will briefly join the ATS-V and the CTS-V to give Caddy a trio of powerful sedans before the ATS-V and CTS-V bow out after the 2019 model year to make way for new models. Cadillac offers less powerful V-Sport variants, as well. The CT6-V, formerly the CT6 V-Sport, uses a Cadillac-exclusive powertrain. The twin-turbo 4.2-liter V8 makes a claimed 550 horsepower and 627 lb-ft of torque. This engine is hand-built and nicknamed the "Blackwing." It is linked to a 10-speed automatic transmission, which puts power to the ground through Cadillac's all-wheel-drive system. As an added luxury perk to buying the CT6-V, Cadillac will include 2 days at the V-Performance Academy at Spring Mountain. The trip is essentially all expenses paid, with tuition and luxury accommodation part of the package. Cadillac estimates the first CT6-V models to arrive in mid-2019. Now, it was widely reported that the Detroit-Hamtramck production facility that builds the CT6 would be among those closed by GM. Cadillac President Steve Carlisle told Automotive News, however, that the company is exploring production alternatives to keep the flagship luxury sedan for sale in the United States. Apparently, it was never actually on the chopping block, and instead, officials at the time of the plant closure announcement failed to mention that CT6 production would be moved rather than cancelled. Where that new facility would be has yet to be announced, but Carlisle told Automotive News that moving production to China, where the CT6 Plug-In Hybrid is built, is "the least-preferred option." Related Video: