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Junkyard Gem: 1998 Cadillac Catera

A decade or so after Ford tried to swipe some US-market sales from European luxury marques by selling the German-built Ford Scorpio with Merkur badging, General Motors opted to sell the German-built Opel Omega luxury sedan as a Cadillac. The Catera was a reasonably nimble rear-wheel-drive sedan with a 200-horse DOHC V6 engine, and its badge-engineered nature made it a much less costly gamble than, say, the Cadillac Allante, which had its bodies built in Italy and flown to Michigan for assembly. Unfortunately, it had no manual transmission option, and Americans who remembered the miserable US-market Opels of the 1970s were put off by the Catera's Opelness. Its $29,995 list price was quite a bit cheaper than that of the (slightly less powerful) $39,800 BMW 528i and a bit less than the (slightly more powerful) $33,585 Acura 3.2 TL's cost, but the Catera didn't sell in large numbers. This one made it to a respectable mileage figure, and the nice interior shows that it was well-cared-for during its 18 years on the road. The ads for the Catera featured a cartoon duck named Ziggy. Fast, fun, fiendishly flexible! By 2000, Cadillac had ditched the duck and was touting the Catera's value. Related Video:

Ward's reveals annual 10 Best Engines list for 2013

Ward's Auto has released its annual 10 Best Engines award winners. The 2013 list covers the full width and breadth of the internal combustion spectrum, from a spate of efficient four-cylinders to the most powerful production V8 on the planet. As always, the entries must be available in a production vehicle in the first quarter of 2013 with an MSRP of less than $55,000. The supercharged 3.0-liter V6 from the Audi S5 held on for the fourth consecutive year, and BMW earned two spots on the list with its turbo 2.0-liter four-cylinder and turbo 3.0-liter inline-six.
Ford pulled in two awards for its 2.0-liter EcoBoost four-cylinder and and the supercharged 5.8-liter V8 from the Shelby GT500. Honda matched BMW and Ford with two wins of its own. Wards awarded the 2.4-liter four-cylinder from the Honda Accord Sport as well as the 3.5-liter V6 from the Honda Accord. Chrysler, General Motors and Subaru each garnered a spot on the list as well for the 3.6-liter V6 in the Ram 1500, the turbo 2.0-liter four-cylinder in the Cadillac ATS and the 2.0-liter four-cylinder the Subaru BRZ, respectively. You can read the full press release below for more information.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.