1993 Cadillac Allante Convertible 4.6l Runs Great Low Reserve on 2040-cars

Auto blog

GM recalling 524k vehicles over hood latches and toe link nuts

Just hours after confirming to Autoblog its intention to recall 97,540 vehicles in the US (117,651 in North America) for a possible manufacturing defect in the chassis control module of several models, General Motors is issuing two more campaigns that affect another 379,401 units in the US (524,384 in North America).
One campaign covers 290,107 US examples of the 2010-2015 Cadillac SRX and the 2011-2012 Saab 9-4X because the "rear toe link adjuster lock nuts" may be improperly torqued. If not up to spec, the toe adjuster link could separate and allow the wheel to shift while driving, making the handling unstable. GM says that it knows of three crashes and two injuries as a result of this problem. Dealers are inspecting the nuts and installing a new link assembly, if necessary. Autoblog first reported about this potential issue when it showed up on a list of recalls from Transport Canada.
The second recall is for 89,294 examples of the 2013-2015 Chevrolet Spark in the US manufactured from January 17, 2012, through July 29, 2014. According to GM, "corrosion can cause the secondary hood latch striker to stick in the open position." If this happens, and the primary latch also isn't engaged for some reason, the hood could fly open while driving. About 13,000 of these affected Sparks are at dealers and are being held until repaired. The fix requires replacing the hood striker. GM isn't aware of crashes, injuries or fatalities caused by this problem.

GM raises 2023 guidance on strong sales, higher profits

General Motors beat first-quarter profit estimates and raised its full-year earnings and cash-flow guidance after vehicle demand at the start of the year surpassed expectations. Its shares rose in premarket trading. GM made $2.21 a share in adjusted profit in the first quarter, compared to a consensus forecast of $1.72 a share. Revenue rose 11% to $39.99 billion, it said Tuesday, which was more than the $39.24 billion analysts expected. The stronger results stem from rising sales in the US, even in the face of higher interest rates and inflation. GM executives said demand was strong enough to revise 2023 guidance upward, boosting profit estimates for the year by $500 million to between $11 billion and $13 billion. “We did it with strong production and inventory discipline and consistent pricing,” GM Chief Financial Officer Paul Jacobson said on a call with journalists. “All in all, weÂ’re feeling confident about 2023.” The Detroit automaker raised per-share full-year guidance to between $6.35 and $7.35, up from $6 to $7 a share, and said free cash flow would also increase by $500 million to a range of $5.5 billion to $7.5 billion.  GMÂ’s shares pared a gain of as much as 4.4% before the start of regular trading Tuesday, rising 3.5% to $35.50 as of 6:55 a.m. in New York. The stock was up 1.9% for the year as of the close on Monday.  North American Strength The automakerÂ’s sales were particularly strong in North America, where first-quarter earnings rose before interest and taxes rose to $3.6 billion. Vehicle sales rose 18% to 707,000 in the region. Jacobson said the company originally expected to sell 15 million vehicles in the US this year, slightly less than the 15.5 million annualized rate automakers foresaw in the first quarter. North American demand was enough to offset a weak performance in China, GMÂ’s second-largest market. The automaker continues to struggle in the country, where its vehicle sales fell 25% to 462,000 vehicles in the quarter. Profits from its joint ventures in the market slumped 65% to $83 million.  The market has struggled overall in the wake of Covid-19 restrictions and foreign automakers have had to overcome a growing preference for Chinese brands by competing on price, squeezing profit margins. The situation in China probably wonÂ’t significantly improve until the second half of the year, according to Jacobson. GM remains on target to sell 150,000 electric vehicles this year, the CFO said.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."