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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

New Takata problem results in recall of 414 GM vehicles

An airbag-inflator rupture discovered by Takata during testing has resulted in a new recall affecting 414 vehicles from General Motors, including 395 of them in the US. This latest campaign covers 2015 model-year examples of the Buick LaCrosse, Cadillac XTS, Chevrolet Camaro, Equinox, Malibu, and GMC Terrain. There are no reported breaks in any of these vehicles on the road, and the company estimates only one percent of them actually have the faulty parts. According to documents submitted to the National Highway Traffic Safety Administration (as a PDF), one side-airbag inflator failed a cold test at -40 Fahrenheit "releasing high pressure gas and propelling the separated components apart." The supplier told GM about the failure the next day. In these vehicles, the safety device might not only burst but the bag could inflate incorrectly, as well. GM and Takata say that a cause is not yet known, but they are "conducting an investigation." GM will begin notifying affected owners via overnight mail on Oct. 19. Dealers will replace the side airbag modules on all of the affected vehicles with new components outside of the suspect lot. All of the removed parts will also be collected for further study. Takata's faulty front airbag inflators have resulted in a serious scandal for the supplier. Initial figures indicated 34 million US vehicles are need of repair, though more recent figures have knocked that down to 23.4 million bad parts in 19.2 million automobiles. GM was already among the dozen automakers with models to fix, and some of its pickups were affected, along with the Saab 9-2X and Pontiac Vibe. GM Statement: General Motors is recalling 395 cars and crossovers in the U.S. because one of the front seat side air bags inflators may be defective. In the event of a deployment, the air bag's inflator may rupture and the air bag may not properly inflate. The rupture could cause metal fragments to strike the vehicle occupants, potentially resulting in serious injury or death. GM is unaware of any incidents involving vehicles with these components, which were part of a lot in which one inflator failed acceptance testing at the supplier. Dealers will replace the side air bag module or modules in affected vehicles. Including Canada, Mexico and exports, the total population of the recall is 414, GM estimates 1 percent of the recalled vehicles may have the defect.

2020 Cadillac XT6 Review & Buying Guide | Sneaking in through the back

The 2020 Cadillac XT6 is arriving late to the party, literally decades after some of its rivals. It's a new, three-row luxury crossover that serves as a much-needed, more-modern and less ostentatious family hauler than the Escalade (which is getting overhauled next year, by the way). The question about the XT6, then, is it fashionably late? The XT6 is indeed quite handsome and refined -- we thought it looked particularly excellent in one our test car's Red Horizon Tintcoat. There's a classic sophistication to it that evokes Cadillacs of the 1960s rather than the overwrought and borderline-tacky designs of other eras (including recent ones). We think the exterior design will age quite well, especially in light of some competitors. However, we're also not sure it's distinctly a Cadillac. Worse, the interior is drab, unimaginative, and blighted with unremarkable materials. A Volvo XC90 and Lincoln Aviator instantly look and feel more special, while a range-topping Hyundai Palisade isn't as far behind as the price gap would indicate. The driving experience also leaves something to be desired. Besides the ho-hum engine, the XT6 has neither the sharp handling of Cadillac's recent sedans nor the stately ride comfort one also might expect given the brand's past. Overall, the XT6 sneaks in through the back of the party rather than making a grand entrance; an unremarkable effort in a toughly contested segment. What's new for 2020? The XT6 is an all-new model and fills a gap in Cadillac's lineup. What's the XT6's interior and in-car technology like? Answering this question is all about perspective. In a vacuum, the XT6 interior seems nicely put together, its leather is soft and features are in abundance. The range-topping trim's gold carbon fiber trim is particularly interesting. If you sat in one after a Buick Enclave, the step up would be obvious. However, come from a Lincoln Aviator or Volvo XC90, to cite two excellent examples of the breed, and the difference is stark in terms of design and materials quality (there are too many hard plastics throughout). The XT6 quite simply isn't as cool, isn't as luxurious and doesn't seem to justify its price tag. At least features content is strong with six USB ports, wireless charging, Android Auto, Apple CarPlay and satellite radio all included along with a panoramic sunroof and various driver assistance technologies. Other brands nickel-and-dime you with this sort of content.