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2015 Cadillac ATS Coupe priced from $37,995*

Cadillac has released pricing details on its new-for-2014 ATS Coupe. The new model, which will be available with buyer's choice of a 2.0-liter, turbocharged four-cylinder or a 3.6-liter V6 (the ATS Sedan's base 2.5 won't be making the trip) can be had with optional all-wheel-drive in place of the standard rear-wheel setup, while customers can also snag a six-speed manual or six-speed auto.
Prices start at $37,995, which represents a $2,900 premium over the 2014 ATS Sedan (pricing on the 2015 four-door isn't available yet) with the same 2.0-liter engine. Still, the ATS Coupe starts at just over $2,500 less than a base BMW 428i, which is also less powerful and offers less standard equipment. The Caddy is also less costly than the Mercedes-Benz C250 Coupe, although only by about $200. It's even cheaper than the Audi A5, which starts at $38,105, but that model includes all-wheel drive as standard. It should be noted that these prices are without their respective destination charges (*$995 for the Caddy, $925 each for the BMW and the Mercedes and $895 for the Audi).
Unfortunately, Cadillac hasn't released any additional pricing information beyond what we have here, so we can't tell you how much things like all-wheel drive, an automatic transmission or the 321-horsepower V6 will cost. That makes it difficult to figure out just how reasonable the ATS Coupe will be relative to its challengers, but so far, the value equation looks to be in the car's favor. When those full details roll in, though, you know where to look. Scroll down for the official press release from Cadillac.

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

Both BMW and Audi shutter vehicle subscription programs

Both BMW and Audi are either cancelling or pausing their respective vehicle subscription programs, Automotive News reports. This is yet another blow to what was once a growing and burgeoning group of automakers introducing pay-as-you-go vehicle subscription options in a number of cities across the U.S. Both Mercedes-Benz and Ford shut down their services last year, and Cadillac turned off the tap in 2018. BMW’s program — Access by BMW — was only ever offered in the Nashville area. A BMW spokesperson explained the companyÂ’s decision making to Automotive News. "Our intent with the pilot was to learn about the viability of the subscription model and gauge customer interest. We are in the process of developing the next iteration of the program,” he said. When that next iteration will arrive is still uncertain. Audi doesnÂ’t claim that a comeback is on the way. Instead, the companyÂ’s website simply says its services are ending on January 31 this year. Audi limited its subscription service to the Texas area throughout its whole campaign. CadillacÂ’s subscription service was promised a reboot a long time ago, and today is the first time weÂ’ve heard some rumbling. ANÂ’s report claims that Cadillac is testing a rebooted version of the service in a dealer pilot now. WeÂ’ve reached out to Cadillac to see if it can provide any further details. As of today, the official Book by Cadillac website says Cadillac “will be debuting a new program in early 2020.” ItÂ’s now early 2021, so Cadillac is officially a year late on its announcement. A number of OEM-run vehicle subscription services still exist (Porsche, Volvo, Lexus, Nissan), but instead of the market expanding, itÂ’s shrinking these days. Related video: Audi BMW Cadillac Car Buying Ownership Luxury