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Buick Avenir Concept saunters into Detroit [w/video]

We'd never accuse the most recent crop of Buicks of being ugly. Then again, we'd also never argue that they're overly pretty. Instead, they waltz along a middle ground, not standing out while not causing offense. The Buick Avenir Concept occupies no such middle ground – it's gorgeous. A long hood and a short deck fit well with an evolved form of Buick's long-running design language, while traditional highlights such as the waterfall grille and portholes mingle nicely with newer touches, like a beautiful, curvaceous set of rear haunches that bleed into the rear decklid. The cabin, meanwhile, is solidly in the concept realm, with a prominent 12-inch touchscreen as its centerpiece. Like the exterior, the Avenir's cabin is an evolution of current Buick designs, with a curve that tops the dash and feeds into the doors. A higher center console is finished in buffed wood, although the majority of the interior materials appear to be fine leather. Check out our gallery of live images of the new Avenir, at the Buick stand at the 2015 Detroit Auto Show. Show full PR text Buick Explores Future with Avenir Concept New design proportion, device integration, rejuvenating interior push brand forward DETROIT – Buick introduced the Avenir concept today in advance of the North American International Auto Show – a flagship sedan exploring progressive design with new levels of passenger well-being and technology integration. The Avenir – French for future – is distinguished by its premium sports proportions and all-new interpretations of traditional Buick cues. It is the creation of a global team of Buick designers and sculptors who were inspired by historic Buick concepts, which pushed traditional boundaries, shaped future Buick models and influenced the entire auto industry. "Avenir embodies Buick design, which centers on effortless beauty and presence without pretense," said Ed Welburn, vice president of General Motors Global Design. "It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go." The Avenir's sculptural surfacing, expressive proportion and Buick's signature sweep-spear bodyside visually cue an exceptional driving experience that awaits inside. "The interior is designed with the driver and passengers' comfort and well-being in mind," said Welburn.

Junkyard Gem: 1962 Buick Electra 225 4-Door Sedan

Buick built its first Electras as 1959 models, with Electra production continuing unabated through 1990 (after which the Park Avenue trim level took over as the model name, much as the Malibu trim level designation had shoved aside the Chevelle model name in 1978). Some of the handsomest Electras were the second-generation models, built for the 1961-1964 model years, and today's Junkyard Gem is one of those cars. I'd always assumed that the Buick Electra took its name from the daughter of Clytemnestra and Agamemnon in Greek mythology, because the people who named cars back then were forced to read Euripides and Sophocles as undergrads. In fact, the car was named after Electra Waggoner Bowman Biggs, a Texas heiress and sculptor who married the brother-in-law of Harlow Curtice, who ran the Buick Division before being promoted to president of General Motors in 1953. How did she feel when the last Electra rolled off the assembly line in 1990? The junkyard is full of history, if you know where to look. The 1959-1960 Electra had enormous tailfins, angled something like the ones seen on the same-year Chevrolet Impalas. This Electra generation ditched the fins but kept much of the general Space Age spirit of its predecessor. The Electra lived on the same platform as the Cadillac DeVille and Oldsmobile 98 from start to finish, and it was the most expensive Buick available in 1962. The MSRP of this one was $4,051, or about $41,462 in 2023 dollars. The engine in this one was present when it arrived at U-Pull-&-Pay, but a junkyard shopper grabbed it within a couple of days of arrival. It would have been a 401-cubic-inch (6.5-liter) "Nailhead" V8, rated at 325 horsepower and a whopping 445 pound-feet of torque (keep in mind that these are gross, not net, power numbers). The Nailhead's small valves meant that it wasn't much good for high-rpm use, but its big torque was perfect for moving two-ton land yachts. The final Nailheads were installed in 1966 Buicks. Every production Electra ever built came with an automatic transmission, and the 1959-1963 models received the extremely smooth and alarmingly inefficient Dynaflow (known as the Dual-Path Turbine Drive for 1962). Originally developed for use in the 1943 M18 Hellcat tank destroyer, the Dynaflow was considered a two-speed automatic but drove more like a CVT with two selectable drive ranges.

Buick asks design students 'What could a Buick sedan look like in 2030?'

When you think of daring concept cars or emotional design-student projects, Buick probably isn't the first brand that comes to mind. It's not for lack of concepts; when General Motors ran down 11 concept-car highlights from Buick's 110-year history, three of them are from the past 15 years, with other experiments in that same timeframe like the Black Hawk, Centieme and Cielo left unmentioned.
But the company still thinks about them even if we don't. It ran a contest for students at Detroit's College for Creative Studies to create a Buick for the year 2030 that would incorporate future materials and transportation needs, and nanotechnology.
Best exterior design went to Sam Kenny for his Neo Classical Buick, Justin Salmon took honors for innovative material use, like having exposed algae on the bodyshell to generate energy, and Namsuk Lee nabbed best overall concept and best interior for his Buick Vision Sedan. You can read more about the design challenge and winners in the press release, and hear students talk about what went into the work in the video below.