2014 Buick Verano Base on 2040-cars

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Buick to kill Verano as early as 2017

The Buick Verano's days are allegedly numbered. Citing unnamed sources, Automotive News is reporting that Buick will kill its Delta-platform-based sedan. The company offered the typical "no comment." According to AN, Buick is expecting 70 percent of its sales to come from the Encore, Envision, and Enclave once the Envision goes on sale. And it doesn't take a professor of economics to recognize that when half the vehicles you build account for just 30 percent of the sales, it's time to trim. But the case for killing the Verano is a weird one, because the problem isn't a lack of demand. Struggling sales might be the reason to kill a car, but the Verano is – and has consistently been – Buick's second best-selling sedan. It's beaten the slightly larger, more expensive Regal by at least 12,000 units in each of the last four years. Hell, in 2013, Buick sold 45,000 Veranos to fewer than 19,000 Regals. So why not kill the Regal? Well, the Verano's raison d'etre is irrelevant today. Buick launched its smallest sedan at a time when premium compact four-doors weren't a thing and gas prices were high enough that consumers were still hesitant to tie themselves to a CUV's fuel bill. And while it was roughly the same size as the Chevrolet Cruze that it shared GM's Delta platform with, it had enough unique equipment to stand apart and warrant its price premium. Today, fuel prices are cheap and consumers are flocking to crossovers while Buick is stuck sharing the premium compact pie with much more prestigious names ( Mercedes-Benz and Audi). And because it's sharing showroom space with the super-popular Encore, even the Verano's affordable pricing has become a liability. Today, a lightly equipped Verano is the same price as a base Encore, and they offer broadly similar features (rear-view cameras, a seven-inch touchscreen with Intellilink, Bluetooth, etc.). And if the Encore is too small, there's probably a GMC Terrain sitting in the same showroom, offering more utility and equal equipment to the Verano for a similar price. As one dealer told AN, "For not much more money, customers can get an SUV." Killing the Verano might risk 30,000 to 40,000 sales, but it's a move that proves Buick has tremendous confidence in its CUV lineup – clearly the company thinks the Encore can do the job of luring customers into showrooms. AN's sources claim the Verano will survive through 2017, so we'll be waiting a few years to find out if that faith is misplaced. Related Video:

GM mulling Chevy Cruze hatchback for US, Buick 'Panamera' among other new models

We've spoken at length previously about the fallacy of poor hatchback sales in the US, and with the runaway success of its Chevrolet Cruze sedan, it's somewhat unsurprising to hear that General Motors is rethinking its decision not to sell an overseas five-door variant in North America as it looks to plug a number of holes in its lineup. GM North American President Mark Reuss admitted during a media luncheon this week that not offering the model "... was a pre-bankruptcy planning mistake," says Forbes. With the next-generation model already well-along in development, it's likely that the current Cruze hatch (shown above) won't see US dealers.
Reuss admits not offering the model "was a pre-bankruptcy planning mistake"
In what must have been a far-reaching conversation, Reuss hinted at a number of new products for many GM brands, including "a much more beautiful Panamera" range-topper for Buick (which sounds a bit like the line of reasoning the TriShield brand has been pursuing with its Riviera concepts) and a "Ford Transit Connect-fighter" to supplant the recently announced badge-engineered Chevy City Express from Nissan.

2018 Buick Enclave launches luxury Avenir trim

Remember the shapely Buick Avenir Concept from the 2015 Detroit Auto Show? Well, this isn't that, even if they both share the same name. Meet the Buick Enclave Avenir, a new trim built atop Buick's redesigned 2018 Enclave seven-passenger crossover. Think of it as Buick's version of GMC's Denali trim and you'll be on the right track. As the brand's new top trim level, everything that's normally optional in the Enclave comes standard in the Avenir, along with a bunch of exclusive content. And this is just the first application of the Avenir package for Buick – expect the rest of the TriShield brand's products to get a similar makeover in due time. All Avenir models from Buick will get what the brand is calling a three-dimensional mesh grille with a new set of chrome wings. From there, the Enclave edition bundles unique pearl nickel 20-inch wheels, a Rear Camera Mirror like the one seen from Cadillac, and a new kind of LED headlamps that use something called Evonik Acrylite lighting technology. An in-car air ionizer promises to keep the cabin smelling fresh. The rest of the Enclave package sounds pretty good, too. It's got a standard 3.6-liter V6 engine with 302 horsepower and 260 pound-feet of torque, mated to a nine-speed automatic transmission. Front-wheel drive is standard, and all-wheel drive is optional. A tow rating of 5,000 pounds is standard fare for this class, as are seven seats inside. A frameless eight-inch LCD screen and integrated 4G wireless connectivity are other family-friendly highlights. We expect more Avenir-branded models to make their appearance in the Buick showroom soon. In the meantime, check out the Enclave Avenir in the image gallery above, and stay tuned for more from New York. Related Video: