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Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

Buick trademarks several variants of Electra name

The Buick Electra was a sometimes-handsome full-size car that sold for decades, but its time came to an end in the early 1990s as the automaker moved toward smaller, more fuel-efficient vehicles. That will soon change, as Buick and parent company General Motors recently filed for a series of trademarks for the name. Motor Authority reported that GM filed trademark names ranging from Electra E1 to E9. Though Buick unveiled the Wildcat EV concept earlier this year, it is GM’s only brand without a publicly announced electric vehicle. It has said that an Electra EV would be coming to the U.S. but has not confirmed when itÂ’ll arrive or what it will look like when it does. The automaker says its first EV will come in 2024 and notes that it will offer an all-electric lineup in the U.S. and Canada by 2030, though, so itÂ’s only a matter of time. General Motors already trademarked the Electra GS name last month, which could indicate a high-performance variant in the model line. ItÂ’s unclear if Buick will stick to the Electra formula and make a sleek electric car or if it will use the name on a line of electric crossovers, following the rest of its vehicle catalog. GM Authority spotted an electric crossover testing in China in late October, which could be our first look at the automakerÂ’s newest EV.   The Electra will likely ride on GMÂ’s Ultium platform, whatever the form. The architecture underpins the GMC Hummer EV and will carry the upcoming crop of electric SUVs and trucks from Chevrolet and GMC. Related video:

2021 Buick Envision fuel economy revealed

Despite being revealed a few months ago, the 2021 Buick Envision has been lacking in in-depth details. But thanks to the EPA, we have a bit more information on the luxury crossover, specifically fuel economy. And it seems the new model is significantly more efficient than its predecessor. The only powertrain combination we have numbers for at the moment is the turbocharged engine with all-wheel drive. The Envision is expected to have a front-wheel-drive version, too, though an example with the old model's naturally aspirated four-cylinder is probably long gone. As for the turbo, all-wheel-drive Envision, it will get 22 mpg in the city, 29 on the highway, and 25 combined. That's the exact same as the old naturally aspirated, front-drive Envision, and it's an improvement of 2 mpg in town, 4 on the highway and 3 in combined driving over the previous turbo, all-wheel-drive version. As an extra bonus, the EPA notes that the new turbo Envision runs on regular gasoline, rather than premium like the old Envision. So not only will it use less gas, what it uses costs less. We're expecting the new Envision to go on sale early next year. While we know that the Envision will have a turbocharged engine, and the naturally aspirated one is probably discontinued, we don't know which engine it is. It could be an updated version of the old engine, which made 252 horsepower and 295 pound-feet of torque, or it could be the engine from the Cadillac XT4, which makes 230 horsepower and 258 pound-feet of torque. The latter seems more likely, since the XT4 gets similar fuel economy. A nine-speed automatic and front-wheel drive or all-wheel drive are also planned for the crossover. Related Video: