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China's Buick Envista crossover is coming to the United States

Confirming an earlier rumor, Buick has announced that the Envista crossover it unveiled in China earlier in 2022 will travel across the Pacific and land in American showrooms. The fastback-like soft-roader's main mission will be to lure younger buyers into the firm's showrooms. "[The Buick Envista is] already in production in China, off the design of the Buick Wildcat. Getting ready for the United States here as well; just a beautiful addition to the Buick line-up," said General Motors president Mark Reuss during a conference call in November 2022. His announcement asks more questions than it answers. We don't know when the Envista will make its American debut, whether it will be imported from China or built elsewhere, or precisely where it will slot in the Buick range. Enthusiast website GM Authority speculates that we could see the model in time for the 2024 model year and that the lineup will include an upmarket trim level with the Avenir designation. Technical details will be released closer to the Envista's on-sale date. For context, the version sold in China carries a base price of RMB 150,000, which represents about $21,000 at the current conversion rate, and ships with a turbocharged, 1.5-liter four-cylinder engine rated at 181 horsepower and bolted to a continuously variable transmission (CVT). It's available with a pair of 10.25-inch displays (one for the instrument cluster and one for the infotainment system), a surround-sound system, and a sporty-looking appearance package named GS (that should raise some eyebrows from the long-time Buick fans out there). Convincing young motorists to put the Buick brand near the top of their shopping list will be just one of the Envista's tasks. On a secondary level, it also previews the design language that will permeate the rest of the range (including a series of EVs) in the coming years. Related video: Featured Gallery 2022 Buick Envista, Chinese-spec model Buick Crossover

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM cutting Chevy Sonic, Buick Verano production [UPDATE]

UPDATE: A previous version of this story indicated that Orion Assembly would be idled for seven weeks, from February 16 through April 6. This was incorrect. The factory will instead only be idled for the weeks of February 16 and April 6. The story has been edited to reflect this. General Motors has announced that the factory responsible for the Buick Verano and Chevrolet Sonic will be idled for the weeks of February 16 and April 6, with blame being placed on excess supply. The Orion Assembly plant, about 45 minutes north of GM's Renaissance Center headquarters, employs about 1,800 people, but they'll be given a pair of furloughs as inventories of the sub-compact Sonic and premium compact Verano reach 127 days and 84 days, respectively. That works out to 26,600 Chevys and 9,800 Buicks waiting for buyers. According to Automotive News, the compact Chevy sales bested the industry average in 2014, jumping up nine percent versus the the overall segment's eight-percent gain, while the Buick sedan's sales were down four percent. When asked about the shutdown, a GM spokesman told AN that it will "build to market demand," while also pointing out that the company did not comment on production plans. News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM buick encore orion assembly