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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2021 Buick Envision fuel economy revealed

Despite being revealed a few months ago, the 2021 Buick Envision has been lacking in in-depth details. But thanks to the EPA, we have a bit more information on the luxury crossover, specifically fuel economy. And it seems the new model is significantly more efficient than its predecessor. The only powertrain combination we have numbers for at the moment is the turbocharged engine with all-wheel drive. The Envision is expected to have a front-wheel-drive version, too, though an example with the old model's naturally aspirated four-cylinder is probably long gone. As for the turbo, all-wheel-drive Envision, it will get 22 mpg in the city, 29 on the highway, and 25 combined. That's the exact same as the old naturally aspirated, front-drive Envision, and it's an improvement of 2 mpg in town, 4 on the highway and 3 in combined driving over the previous turbo, all-wheel-drive version. As an extra bonus, the EPA notes that the new turbo Envision runs on regular gasoline, rather than premium like the old Envision. So not only will it use less gas, what it uses costs less. We're expecting the new Envision to go on sale early next year. While we know that the Envision will have a turbocharged engine, and the naturally aspirated one is probably discontinued, we don't know which engine it is. It could be an updated version of the old engine, which made 252 horsepower and 295 pound-feet of torque, or it could be the engine from the Cadillac XT4, which makes 230 horsepower and 258 pound-feet of torque. The latter seems more likely, since the XT4 gets similar fuel economy. A nine-speed automatic and front-wheel drive or all-wheel drive are also planned for the crossover. Related Video:

Opel readying Adam model with SUV cues

The Opel Adam, the microcar of General Motors' European subsidiary, has seen its sales cool significantly since it first hit the market in the United Kingdom and Europe, but a push is reportedly under way that just might be enough to get the stylish, little car moving again.
Using the Opel Adam Rocks Concept as a template, Opel will ruggedize the Adam, so that it might compete with the growing herd of city cars that sport SUV styling, like the Volkswagen Cross Up and Fiat Panda 4x4, according to a report from Automotive News Europe. Sporting a bumped-up ride height and tougher body work, it's a dedicated soft-roader, but will freshen the Adam's lineup and, hopefully, broaden its customer appeal.
The Adam Rocks, according to IHS Automotive analyst Ian Fletcher, should also make some more coin for GM's struggling European arm. "Automakers are happy to meet demand for SUV and crossovers as the customer pays a premium," Fletcher told ANE. And although the Rocks might have been planned from the start as a production vehicle, the timing, with the Adam's sales slowdown, doesn't seem like a coincidence.