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GM applies to trademark Buick Envision GX

GM Authority found a GM application with the U.S. Patent and Trademark Office to reserve the name Buick Envision GX. We can't be certain, but it seems this all but confirms that the three-row Buick Envision, which debuted a year ago in China as the Envision Plus (pictured), will sell here as the Envision GX. Doing so would reinforce the naming convention established in the U.S. with the Encore and slightly larger Encore GX. Adding a third row to the compact two-row Envision extends three of of four dimensions. According to specs the Chinese transport ministry put online last year, the three-row Envision will be 190.7 inches long on a 111.5-inch wheelbase, increases of 8.2 and 2.1 inches, respectively. Height grows by 2.7 inches as well, only the 74.1-inch width holding steady.   That length has been utilized to make life easier for second- and third-row passengers. The Envision Plus in China comes with 2+3+2 seating, the second-row bench able to slide 9.8 inches. Behind that, cargo volume with the second and third rows stowed climbs from 52.7 cubic feet to 58 cubic feet. The sole engine will be the current Envision's 2.0-liter four-cylinder, making 228 horsepower and 258 pound-feet of torque, sent to the wheels through a nine-speed automatic. Power gets sent to the front wheels as standard, and all-wheel drive will be an option.  On top of the extended rear overhang on the seven-seater, GM designers slipped in a few cosmetic changes to set it apart from the five-seater. A new horizontal trim piece connects the headlights, the lower bumper getting a pair of larger, reshaped intakes. A complementary horizontal slash connects slimmer taillights, the license plate surround squared off instead of trapezoid-shaped.  Related video:

Junkyard Gem: 1982 Buick Riviera Diesel Coupe

After appending the Riviera name to various cars during the 1950s, Buick finally made the Riviera a model in its own right for the 1963 model year. Seven more generations of Buick's rakish personal luxury coupe followed over the next 36 years, but only one ever had an oil-burning engine available from the factory. Today's Junkyard Gem is one of those cars, a vividly purple '82 Riviera with 105 horses of Oldsmobile diesel power under its hood, found in a Denver-area self-service boneyard recently. Starting in the 1966 model year, the Riviera had been living on the same platform as the Cadillac Eldorado and Oldsmobile Toronado, both of which featured radical front-wheel-drive powertrains that used longitudinal V8s powering the front wheels via sturdy chains. However, despite the common platform, the Riviera alone kept the then-traditional front-engine/rear-drive setup, making it something of a corporate oddball for the next 12 years. Then General Motors decided to downsize the Eldorado/Toronado platform for the 1979 model year, and the Riviera got those cars' front-wheel-drive rig at the same time. Sales of the smaller Rivvy were strong, no doubt due in large part to certain geopolitical events that sent gas prices skyward and caused fuel rationing and gas lines. Back in the late 1970s and early 1980s, diesel fuel was much cheaper than gasoline in the United States. Mercedes-Benz and Peugeot had done reasonably well selling diesel-engined cars here during the 1970s, and so General Motors developed a diesel-burning version of the Oldsmobile 350-cubic-inch (5.7-liter) V8 engine. As was typical of naturally-aspirated automotive diesels of the time (every modern car's diesel engine is turbocharged), horsepower was miserable but torque was strong; the engine in this car was rated at 105 horses and 205 pound-feet. The 5.7 diesel first showed up in the Riviera for the 1981 model year. The base engine was a 4.1-liter version of the Buick V6, while the oil-burning Olds cost an extra $924 (about $3,206 in 2023 dollars). A comfortable and smooth-riding Riviera with the cheap fill-up price and long range of diesel sounded great, even if you had to line up with Freightliners and Peterbilts to get to a pump, but there were problems. Oh, so many problems! Oldsmobile's 350 V8 had been around since 1968 and it had proven to be both reliable and powerful.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.