Auto blog

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

Junkyard Gem: 1982 Buick Riviera Diesel Coupe

After appending the Riviera name to various cars during the 1950s, Buick finally made the Riviera a model in its own right for the 1963 model year. Seven more generations of Buick's rakish personal luxury coupe followed over the next 36 years, but only one ever had an oil-burning engine available from the factory. Today's Junkyard Gem is one of those cars, a vividly purple '82 Riviera with 105 horses of Oldsmobile diesel power under its hood, found in a Denver-area self-service boneyard recently. Starting in the 1966 model year, the Riviera had been living on the same platform as the Cadillac Eldorado and Oldsmobile Toronado, both of which featured radical front-wheel-drive powertrains that used longitudinal V8s powering the front wheels via sturdy chains. However, despite the common platform, the Riviera alone kept the then-traditional front-engine/rear-drive setup, making it something of a corporate oddball for the next 12 years. Then General Motors decided to downsize the Eldorado/Toronado platform for the 1979 model year, and the Riviera got those cars' front-wheel-drive rig at the same time. Sales of the smaller Rivvy were strong, no doubt due in large part to certain geopolitical events that sent gas prices skyward and caused fuel rationing and gas lines. Back in the late 1970s and early 1980s, diesel fuel was much cheaper than gasoline in the United States. Mercedes-Benz and Peugeot had done reasonably well selling diesel-engined cars here during the 1970s, and so General Motors developed a diesel-burning version of the Oldsmobile 350-cubic-inch (5.7-liter) V8 engine. As was typical of naturally-aspirated automotive diesels of the time (every modern car's diesel engine is turbocharged), horsepower was miserable but torque was strong; the engine in this car was rated at 105 horses and 205 pound-feet. The 5.7 diesel first showed up in the Riviera for the 1981 model year. The base engine was a 4.1-liter version of the Buick V6, while the oil-burning Olds cost an extra $924 (about $3,206 in 2023 dollars). A comfortable and smooth-riding Riviera with the cheap fill-up price and long range of diesel sounded great, even if you had to line up with Freightliners and Peterbilts to get to a pump, but there were problems. Oh, so many problems! Oldsmobile's 350 V8 had been around since 1968 and it had proven to be both reliable and powerful.