1969 Buick Skylark Base Hardtop 2-door 5.7l on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Buick envisioning a refreshed Envision crossover

Buick's first fully Chinese-built vehicle in the U.S., the Envision crossover, is now getting its very first refresh. Cars grow up so fast, don't they? There's no time to be wistful, though, so we need to take a look at this prototype. It looks like the Envision refresh is going to be very mild and focuses on strengthening the family resemblance between it and other Buicks. The waterfall grille now has a horizontal bar that intersects with the badge, as seen on every new and updated Buick since the latest LaCrosse. And although that badge is covered, we wouldn't be surprised if it changes from the all-silver design to the classic red, white and blue version that was reintroduced on the LaCrosse. The lower grilles have been changed, too. The outboard grilles that house the fog lights look smaller and less pronounced than on the current model, and the center piece appears to be thinner and wider. It also more naturally merges into the plastic air dam. The tail of this Envision, though more heavily camouflaged, also shows some minor updates. The most significant of them are the new taillights. They appear to have a similar boomerang shape as those on the LaCrosse, a distinct change from the ovular units of the current model. The lower edge of the bumper seems to have more of a faux diffuser look, and the exhaust tips now blend into the shape of the bumper, rather than ending in simple round shapes. Since this update is clearly a mild one, we would expect to see the new Envision on sale sometime next year, probably as a 2019 model. It will join a rather fresh Buick lineup alongside the new Regal and Enclave. Related Video: Featured Gallery 2019 Buick Envision Spy Shots View 11 Photos Image Credit: KGP Photography Spy Photos Buick Crossover Luxury buick envision

2013 Buick Verano Turbo

Not Luxury. Not Sport. Not Buick. Not Bad.
Those of you who still think of the Buick Verano as some sort of callously badge-engineered, gussied up version of the Chevrolet Cruze ("Why would anyone spend that much money on Buick's Cruze?" you may have been heard to mutter) have got the wrong idea. Entirely. Even in its most modest form, the Verano turns out to be a sedan that is feature-rich, insulated from wind and road noise in proper luxury car fashion, pretty good to drive and not bad to look at in the new school of high-nosed pedestrian-impact-regulated fashion. In a less modest form then, one that attaches the word "Turbo" to the moniker and plops a force-fed 2.0-liter four-cylinder under the hood, the Verano is downright interesting.
Of course, "interesting" is rarely a descriptor that fills one with lust - and so it goes with this example. There are two competing forces within this near-premium subcompact sedan, and the balance struck between them must resonate with any potential customer before the Verano Turbo can become a serious purchase consideration.