1955 Buick Roadmaster 2 Dr. Coupe on 2040-cars

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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Win the 'ultimate 80s muscle car,' a Buick Grand National GNX

Poll the Autoblog staff about which car is considered the ultimate '80s muscle car, and one of the two answers that'll come up is the Buick Grand National. The other, for those curious, is the Mustang GT 5.0, but that less important right now because Omaze isn't giving away one of those. It is, however, giving away a 1987 Grand National GNX, with an astonishingly low 2,000 original miles, and you can win it here. Win a 1987 Buick Grand National GNX - Enter at Omaze Here are the specs of the GNX, per Omaze: Max Seating: 5 Powertrain: Turbo 3.8 Liter V6 Engine Transmission: 4-speed automatic    Drivetrain: RWD Exterior Color: Black Interior Color: Grey/Black Horsepower: 276 hp Torque: 360 lb-ft Acceleration: 0-60 mph in 4.7 seconds Top Speed: 124 mph Fuel Capacity: 15.1 gal Approximate Retail Value: $185,000 Cash Alt: $138,750 Special features: Only 2,000 original miles; #51 of 547 produced; blacked out exterior; 16-inch cross-weave wheels; wheel arches; torque arm rear suspension  According to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." If you do choose to donate, $10 will get you 20 entries, while $50 will get you 500 entries and $100 will get you 1,200 entries. Donations benefit the ACLU. Per Omaze, “the ACLU is an organization of people who believe in the power of action. Whether in the courts, statehouses, or Congress, they fight to defend the rights that the Constitution guarantees to all of us — regardless of who we are, where we come from, who we love, or what we believe. The ACLU evolved from an organization of lawyers and advocates into a larger coalition of people fighting for whatÂ’s right together — for all of us. The ACLU seeks to be the place where people can come, no matter their political affiliation, to take action. ” If you want this relic of the 80s in your driveway, enter here. The deadline to enter is November 3, 2022, at 11:59 p.m. Pacific. Buick Commerce deals buick grand national

Buick Encore takes a hit of Mokka to tackle Dakar

There are many vehicles we'd consider taking racing. Even on a cross-country rally as punishing as the Dakar. But a Buick Encore? That's not one that would enter our motorsports-based consciousness. Yet it's basically what General Motors is entering in the South American rally raid this year, and you're looking at it.
Unveiled at the Moscow Motor Show, this rally machine is based on (or at least billed as) an Opel Mokka - the name that GM's European brand applies to the vehicle Americans know as the Encore, Buick's subcompact crossover. Only it's obviously been extensively modified. It's got a ten-inch raised suspension, a 137-gallon fuel tank, carbon-fiber bodywork and... hold on, we're sure we're missing something here. Oh, right: a 6.2-liter V8 kicking out 340 horsepower and 487 pound-feet of torque to all four wheels through a six-speed sequential gearbox.
In other words, this is not the same Encore (or Mokka) you can pick up at your local Buick, Opel or Vauxhall dealership. It's not even close. It's not even recognizable as such, really. It was unveiled alongside a more sedate Opel Mokka Moscow Edition and a slew of other local debuts for the Opel brand that you can read more about in the (translated and original) Russian press release below.