1954 Buick Roadmaster Convertible Newer Paint Clean Interior Sparkling Chrome on 2040-cars

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Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

Junkyard Gem: 1993 Buick Roadmaster Sedan

In 1931, GM's Buick Division introduced an eight-cylinder engine in its stolid rear-wheel-drive sedan models, and Americans could buy big, comfortable Buick four-doors with straight-eights and — starting in the 1954 model year — V8s driving the rear wheels for more than a half-century after that. Then, the last rear-wheel-drive LeSabre left the assembly line in 1985, and it seemed that an era had ended forever. But wait! For the 1992 model year, Buick revived the Roadmaster name and applied it to an old-timey giant sedan with a V8 engine sending power to the proper wheels. Production of the Roadmaster sedan continued through 1996, and I've found one of those throwback Buicks in a Denver self-service car graveyard. Yes, in an America full of front-wheel-drive cars contaminated by European or — even worse — Japanese influences, The General brought back the spirit of the 1931 Buick sedan. Sure, it was really a near-identical twin to the "whale-body" Chevy Caprice, complete with Chevrolet small-block V8 engine, but that didn't matter. This was the kind of Buick that our prosperous great-grandparents bought in 1932 and 1948 and 1957. And the appeal of the great big eight-cylinder Buick sedan wasn't just limited to the United States. When the film adaptation of the great Marguerite Duras novel, L'Amant, was made, only a 1932 Buick 90 sedan would have made sense for the wheels of the wealthy Saigon heir. A big reason Buick is such an important brand in China right now is the legacy left by the memorable Buick machinery that owned the roads of 1930s China. These days, most of the 1992-1996 Roadmasters you'll see will be the station wagons, but we mustn't forget the sedans. Looking at the interior of this car is like a flashback to the 1960s, when stately Buick sedans had squishy seats you'd just disappear into when you climbed in. Cool-sounding names for ordinary features had gone out of style decades earlier, but not for the Roadmaster! Dynaride was a rear suspension that used air shocks and a compressor to keep the ride height level regardless of load. The last model year for a genuine Buick V8 engine was 1980, though you could make the case that the Rover V8 (made until 2006) was really a Buick all along. The engine in this car is pure Chevrolet: a 5.7-liter small-block V8 rated at 180 horsepower. Buick was a big Olympics sponsor at this time, while Oldsmobile handled golf. Still, the Buick-buying demographic of 1993 tended to approve of golf.

Buick Electra-X SUV Concept is a sporty-looking electric crossover

We all saw the gorgeous Buick WIldcat EV concept yesterday, but slipping under the radar was another Buick concept revealed in China: the Electra-X Concept SUV. Buick is planning on using “Electra” to name its future EVs, and this is our first look at a concept with the name attached to it. Specifically, Buick says that this concept “previews the production version of BuickÂ’s new generation of electric vehicles in China, underpinned by GMÂ’s revolutionary Ultium platform.” Nowhere in BuickÂ’s announcement does the brand say this concept will transfer to future Buicks in the U.S., but itÂ’s an interesting thought to entertain. The Electra-X Concept SUV looks like a fastback SUV, or crossover coupe, which is already a common bodystyle here in North America. Seeing that BuickÂ’s intention is to use the Ultium platform, that gives even more reason that something along these lines could find its way into U.S. showrooms. This specific concept is all about design, and itÂ’s easily the most attractive Buick SUV weÂ’ve seen. Buick says the carÂ’s “fresh and youthful” expression is meant to appeal to younger customers. It certainly looks far more sporty than what weÂ’re used to seeing from Buick, which is a good thing. YouÂ’ll notice itÂ’s wearing a new Buick badge up front. The light design in front and back is meant to resemble what weÂ’ll see on future production cars, and like many lights these days, they flash an animation at you as you approach the car. The four-seat interior is meant to look sporty and clean. Plus, it shows off the flat floor capabilities of the Ultium platform. It has an airy feel thanks to a wraparound windshield and glass roof. The seats are wrapped in fabric made from recycled water bottles. YouÂ’ll also see “GS” etched inside the cabin meant to hint that there will be electric GS models in the future. Its main display is a 30-inch 6K screen, and the car features 5G connectivity for the speediest-possible connection to the internet. Super Cruise in its most advanced, current form is also onboard, which is great to see for the Buick brand. Related video: