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Looking back at how and why GM saved Buick

Still uncomfortably fresh in our collective minds is 2008, the year when the US economy tanked, auto sales collapsed, and both General Motors and Chrysler endured federally managed bankruptcies. Then 2009, when, among other draconian measures, the government task forces dictating what they were compelled to do to earn taxpayer financial support ordered thousands of dealers cut and GM to discontinue four of its eight US brands. Three of those chosen for GM's axe were fairly obvious: off-road icon Hummer had become politically incorrect, Swedish-born Saab was a perennial money loser, and product-starved Saturn had sadly sagged after its strong early start. On the other hand, high-volume value brand Chevrolet, luxury Cadillac, and high-profit GMC seemed clear keepers. That left Pontiac and Buick, both boasting strong brand heritage and histories but both languishing at the time with lackluster image and sales. Most believed that "old man's car" Buick would be killed and once-youthful Pontiac and its performance image would be revived. So few understood why when exactly the opposite happened: Buick lived, Pontiac died. One key factor was Buick's long, distinguished history in China. In the early 20th century, many of that country's most influential citizens owned, drove, or were driven in Buicks. By 1930, one out of every six cars on the roads in Shanghai was a Buick. So when GM launched vehicle production at a Shanghai joint-venture plant in 1999, the chosen brand was Buick. Today it remains GM's best-selling brand in that fast-growing market. Another was an appealing new design direction that began with a shapely 2006 three-row crossover concept called Enclave. Inspired by the Buick Velite concept convertible of 2004, its curvaceous "form vocabulary," GM Design vice president Ed Welburn said at the time, previewed coming Buick production car and CUV design. "The body shape flows, like there's wind blowing over it," he enthused, adding that the Enclave concept's richly trimmed cabin foretold "a renaissance in interior design for GM." And when the production Enclave arrived for 2008, followed by platform siblings from Saturn and GMC (and later Chevrolet), it indeed caught the public's eye and started selling well. And once past GM's painful and embarrassing bankruptcy, Buick has been on a major roll. Continuing to sell strongly in China while growing substantially in the US, it has enjoyed four straight years of global sales records.

2021 Buick Envision's bold design means small space gains, a few big losses

So far, every preview we've had of the 2021 Buick Envision compels us to believe that it isn't playing in the same league as the current Envision, nor is it playing the same sport. The chiseled, crisp exterior is matched by an interior that, in pictures at least, sends a genuine premium message. GM Authority got early intel on dimensions for the new crossover, the numbers showing that the only close relationship between the current and the new Envision is in size. According to GMA, the 2021 Buick will be 185.5 inches long on a wheelbase of 109.4 inches, it'll stand 74.1 inches wide without mirrors, and 64.6 inches tall. Front and rear tracks are matched at 63.3 inches. That makes the new version 1.8 inches longer than the current five-seater, with a wheelbase stretched 0.9 inches, while width is 1.7 inches wider but overall height is 2.2 inches lower. The track has been expanded by 1.3 inches front and back. The four-trim lineup will be base, Preferred, Essence and Avenir. Buick's website pegs the current Envision at the single curb weight of 3,755 pounds. GMA writes that the new car comes in at 3,685 pounds in base form, or 3,932 in top Avenir trim. Those could all represent weights for front-wheel-drive models. AWD will be optional on all but the base 2021 Envision. The price for edgier design is a tiny cut in interior room in front. In the coming crossover, front headroom shrinks 0.4 inches to 39.6 inches, front legroom shrinks by 0.5 inches, front shoulder room goes down by 0.3 inches. Front hip room gains 0.7 inches, however, Occupants in the row behind get a tiny bit more space in two dimensions, rear headroom going up 0.4 inches, rear legroom by 1.8 inches, Rear shoulder room gets shaved 0.7 inches, and those haunches on the 2021 model take a bite out of rear hip room, that spec dropping by 5.7 inches to 47.4.  Cargo room sees a slight dip, too, there being 25.2 cubic feet of space behind the second-row of seats compared to 26.9 feet available now. The gap grows with the rear seats down, the coming Envision able to swallow 52.7 cubic feet behind the front row, the current Envision managing 60 cubic feet.  When product starts showing up on dealer lots, we're to expect a 2.0-liter turbocharged four-cylinder under the hood with 230 horsepower and 258 pound-feet of torque, shifting through GM's nine-speed automatic transmission. GMA believes pricing will start around $34,000, which would be about $500 more than the current Envision.    

Buick Envision crossover to premiere in China

Buick currently offers two crossovers: the compact Encore and the extra-large Enclave, leaving plenty of room to slot a mid-size crossover in between. And that's just what Buick is planning on doing. In China, anyway.
Previewed in the teaser above, Buick's upcoming new crossover is cloaked and nestled in between its aforementioned stablemates-to-be. Set to be unveiled in China sometime later this year, the model has been confirmed to wear the name Envision - at least in that market. That's the name which the concept version wore three years ago, but we're still waiting on word over whether that name will carry over to the US version or whether we should expect something different like Anthem. But we have to admit that Envision fits better in the brand's crossover naming scheme.
Shanghai GM isn't saying much about the Envision in the press release below, aside from it having "dynamic and assertive styling" backed by all-wheel drive and stop/start ignition. The last time Buick offered a mid-size crossover in North America was with the Pontiac Aztek-based Rendezvous that was discontinued seven years ago.