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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Buick Encore GX fuel economy out, 1.3L more efficient than 1.2L

EPA fuel economy ratings for the 2020 Buick Encore GX are out, the most powerful engine taking the overall trophy. The new, slighty-less-compact subcompact crossover comes with a turbocharged 1.2-liter three-cylinder as its base engine, putting out 137 horsepower and 166 pound-feet of torque. Available solely with front-wheel drive and with a continuously variable transmission, the powertrain gets 26 miles per gallon in the city, 30 on the highway and 28 combined. The optional engine is a turbocharged 1.3-cylinder with 155 hp and 174 lb-ft. Mating it to the CVT in front-wheel drive guise returns the best fuel economy in the Encore/Encore GX family, being 30 city, 32 highway, 31 combined. That's spot on GM's prediction last year for combined fuel economy. Buyers who opt for the 1.3-liter with all-wheel drive — the engine costing an additional $395, the drivetrain a $2,000 upgrade — get a nine-speed automatic transmission, that combo returning 26 mpg in the city, 29 mpg on the highway and 28 mpg combined. Among luxury front-wheel drive entries, the 2020 BMW X1 sDrive28i gets 27 mpg combined utilizing an eight-speed automatic, the Lexus UX 200 gets 33 mpg combined with a CVT. Among less the expensive options, the Nissan Kicks returns 33 mpg as well through a CVT, the Mazda CX-30 rated at 28 mpg combined and employing a six-speed auto. The Encore once offered two versions of its turbocharged 1.4-liter, but is now left with the lesser-powered unit producing 138 hp and 148 lb-ft, paired with a six-speed automatic. Fuel economy with front-wheel drive is 25 city, 30 highway, 27 combined; with all-wheel drive, that shrinks by one mpg across the board to 24 city, 29 highway and 26 combined. The Encore GX is scheduled to hit dealership sometime this spring. Related Video:

GM investing $167m in Spring Hill for new midsize vehicles

General Motors has announced a large investment in its Spring Hill, Tennessee facility. The former home of Saturn production will be getting a $167 million addition to a previously announced $183 million, to cover a pair of new midsize vehicles. The investment is expected to create 1,800 jobs at the factory.
That $350 million is being divvied up for a pair of programs at Spring Hill. The first will take the bulk of the money ($223 million) and create 1,000 of the 1,800 jobs, while the other will take the remaining $127 million and generate the leftover 800 positions. But GM says the investment will cover "midsize vehicle programs." So what could they be?
The leading candidate in our minds is a new crossover for Buick, called the Anthem, that will slot between the Encore and Enclave, but will be slightly smaller than the Equinox and Terrain. As we've explained, the new model will likely be the first product to sport GM's new D2UX platform, which will eventually replace both the Delta and Theta platforms. Spring Hill is already building the Equinox, so there could be some credence to this theory.