1971 Buick Riviera Base Hardtop 2-door 7.5l on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Buick teases electric concept crossover for China

Buick released a teaser image of a new all- electric concept SUV it's calling the Enspire. It'll bow at Buick Brand Night on April 17 in Wuzhen, Zhejiang, and be on display to the public at the Beijing auto show later in the month. Buick says only that the Enspire "leverages GM's global resources and is an exploration of design and new technologies. It is the brand's latest example of innovation and application of future electric smart mobility." The darkened, right rear three-quarter shot shows a rounded rear fascia, a narrow tail lamp that stretches the length of the tailgate and a third brake light on the roof spoiler. While this concept is clearly aimed at China, GM Authority notes that General Motors previously filed to trademark the "Enspire" name in the U.S. in 2015. GM CEO Mary Barra outlined the company's electrification plans for investors in November and included a slide of an unbadged crossover under the title "Leveraging existing BEV platform to expand in near term," which some are speculating could be this Enspire concept. It also suggests that Buick could be developing a vehicle based on the Chevrolet Bolt platform. GM plans to l aunch 20 new EVs by 2023, targeting 1 million electric-vehicle sales by 2026. Buick is GM's best-selling brand in China, comprising about 1.2 million vehicles sold in 2017. Buick last year showed off the Velite 5, an extended-range hybrid based on the Chevrolet Volt, as a production car for China. Related Video:

GM recalls nearly 24,000 Buick Regals for brake issue

Buick is recalling 2018-2020 model year Regals to address a software defect in the braking system that would result in a loss of power assist under certain circumstances, making the brakes difficult to operate and potentially leading to a crash. In total, 23,734 models are covered by the campaign. "In the event of a partial or full loss of vacuum-brake assist, the vehicle’s hydraulic-brake boost is designed to supply supplemental pressure to the vehicleÂ’s brake system. A software error in the electronic brake control module (EBCM) may fail to activate the hydraulic-brake boost under these conditions," GM said in its defect report to NHTSA. "If the vehicleÂ’s vacuum-power brake assist partially or fully fails, braking events may require additional stopping distance, depending on the brake pedal force applied by the driver. Increased stopping distances could increase the risk of a crash." GM says that a warning indicator will illuminate in the dash if the system completely fails, and drivers may notice an increase in brake pedal resistance. Failure will not render the brakes inoperable, but they will require more force to operate. GM has begun notifying dealers of the defect; owners should be notified starting in August.   Related video: Recalls Buick GM Safety Hatchback Wagon Sedan