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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

GM’s move to Woodward is the right one — for the company and for Detroit

Back in 2018, Chevy invited me to attend the Detroit Auto Show on the company dime to get an early preview of the then-newly redesigned Silverado. The trip involved a stay at the Renaissance Center — just a quick People Mover ride from the show. IÂ’d been visiting Detroit in January for nearly a decade, and not once had I set foot inside General MotorsÂ’ glass-sided headquarters. I was intrigued, to say the least. Thinking back on my time in the buildings that GM will leave behind when it departs for the new Hudson's site on Woodward Avenue, two things struck me. For one, its hotel rooms are cold in January. Sure, itÂ’s glass towers designed in the 1960s and '70s; I calibrated my expectations accordingly. But when I could only barely see out of the place for all the ice forming on the inside of the glass, it drove home just how flawed this iconic structure is.  My second and more pertinent observation was that the RenCen doesnÂ’t really feel like itÂ’s in a city at all, much less one as populous as Detroit. The complex is effectively severed from its surroundings by swirling ribbons of both river and asphalt. To the west sits the Windsor tunnel entrance; to the east, parking lots for nearly as far as the eye can see. To its north is the massive Jefferson Avenue and to its south, the Detroit River. You get the sense that if Henry Ford II and his team of investors had gotten their way, the whole thing would have been built offshore with the swirling channel doubling as a moat. This isnÂ’t a building the draws the city in; itÂ’s one designed to keep it out. Frost on the inside of the RenCen hotel glass. Contrasted with the new Hudson's project GM intends to move into, a mixed-use anchor with residential, office, retail and entertainment offerings smack-dab in Detroit's most vibrant district, the RenCen is a symbol of an era when each office in DetroitÂ’s downtown was an island in a rising sea of dilapidation. Back then, those who fortified against the rapid erosion of DetroitÂ’s urban bedrock stood the best chance of surviving. This was the era that brought us ugly skyways and eventually the People Mover — anything to help suburban commuters keep their metaphorical feet dry. The RenCen offered — and still offers — virtually any necessity and plenty of nice-to-haves, all accessible without ever venturing outside, especially in the winter, but those enticements are geared to those who trek in from suburbia to toil in its hallways.

Junkyard Gem: 2000 Buick Regal GSE

Except for a break from 2005 through 2010, and an indefinite break after this year, The General has been selling the Buick Regal since the 1973 model year. From 1988 to 2005, the Regal rode on the same GM W-Body front-wheel-drive platform as the Chevy Impala and Pontiac Grand Prix, and some of the more interesting W Regals came with ever-hairier versions of GM's supercharged Buick V6 engine. These Eaton-blown Regals were big, comfortable and quick, but they've nearly disappeared from roads by now. I found this 2000 GSE, the kingliest Regal of that year, in a Colorado self-service yard last month. Some junkyard shopper had already grabbed the Eaton M90 blower from this car by the time I got here, because everyone wants a blower or nine stashed in the garage (I have five at the moment). If you're looking to junkyard-supercharge your AMC Pacer wagon race car and use a Soviet truck carburetor for fuel delivery, the Eaton M90 is about the easiest to remove from the junkyard and the easiest to rig up on the car. This engine made 240 horsepower when new, giving the Regal GSE quarter-mile times below the 15-second mark. The price of the 2000 Regal GSE started at $25,300, or about $38,640 in 2020 dollars. You could get the same engine engine and chassis with the Pontiac Grand Prix GTP sedan for $24,610, giving you near-identical performance and a sportier (but less dignified) look. Buick didn't bother making a manual transmission available in any North American W-Body Regal after the 1993 model year. This reduced the fun level in these cars, but probably spared owners a lot of broken axles, CV joints, and hubs. This car has the optional Monsoon speaker system, also found in some Volkswagens of the same era. Apparently Monsoon systems for home computers were all the rage during the early 2000s. Did the Oshawa plant lift that "One grade only and that the best" slogan from the Canadian Corps in Passchendaele in '17? It sounds like a Commonwealth slogan of an earlier era. This car looks pretty good inside and out, but most Colorado buyers seeking a powerful used four-door these days seek out trucks. It doesn't take much of a mechanical problem (or accumulation of parking tickets) to doom a car like today's Junkyard Gem. So many features!