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Buick Regal lives on in China, gets visual and tech updates

Axed from the American market after the 2020 model year, the Buick Regal lives on in China. It's selling well enough across the Pacific for the General Motors-owned brand to justify investing in a round of updates that includes a new-look exterior design and more interior tech. Chinese buyers only have access to the sedan variant of the Regal; the TourX wagon briefly sold on our shores isn't available. The facelift includes sharper-looking headlights, a big grille that occupies most of the space on a redesigned front bumper, and Buick's new logo. Not much has changed when you look at the Regal from the side, it still features an upswept line that runs across the bottom of both doors, and Buick chose not to publish photos of the rear end which strongly suggests little has been updated. New wheel designs are available as well. Most of the changes made to the interior fall in the technology basket. Buick notably added its QuietTuning noise-cancelling function, which promises to make the cabin quieter, while shift-by-wire technology frees up space for two big cupholders on the center console. Connectivity is part of the package, too: Buick's eConnect infotainment system includes an artificial intelligence-powered Baidu voice assistant. Power for China's Regal comes from a turbocharged, 1.5-liter four-cylinder engine whose output hasn't been released. Alternatively, the list of options includes a 2.0-liter turbo-four rated at 233 horsepower and 258 pound-feet of torque. It spins the front wheels via a nine-speed automatic transmission. In contrast, the Regal sold here was available with anywhere from 250 to 310 horsepower depending on the trim. Pricing for the 2023 Buick Regal starts at 159,800 Chinese yuan, which represents around $22,400. China is the Regal's last bastion. Buick left the sedan segment in the United States after it swept the Regal out of its range in 2020, and no evidence credibly suggests that a successor for our market is in the pipeline. Opel — which General Motors sold to Peugeot in 2017 — developed the Regal and sold its own version of it called Insignia across Europe until 2022. Here again, the model won't be directly replaced. Continuing our global tour, Australia-based Holden tried to market a variant of the Insignia as a replacement for the rear-wheel-drive, V8-powered Commodore from 2018 to 2020. The model flopped and retired after a lackluster career, and Holden closed shortly after. Related video:

Little-bit-bigger 2020 Buick Encore GX gets two three-cylinder engines

Ford broke the ice on selling three-cylinder engines in the U.S. with the 2014 Fiesta, then followed up with the EcoSport. Buick is about to widen that supermini-sized crack in the ice with the 2020 Encore GX. The semi-subcompact crossover will come in three trim levels that mix-and-match two turbocharged three-cylinder engines, two transmissions, and two drivetrains. The smaller engine is a 1.2-liter three-pot with 137 horsepower and 166 pound-feet of torque. This comes in one horse and 18 lb-ft of twist beyond the 1.4-liter four-cylinder in the smaller Encore. This engine will only be paired with a CVT and front-wheel drive in the Preferred, Select, and Essence trims. The meatier motor is a 1.3-liter three-cylinder with 155 hp and 174 lb-ft. That's down on the 163 hp and 177 lb-ft that the same engine produces in the Chinese-market version of the Encore GX. However, it gets buyers close to the 1.4-liter turbocharged four-cylinder that used to be optional on the smaller Encore, producing 153 hp and 177 lb-ft. This engine can be optioned on the front-wheel drive Select and Essence trims, where it would be mated to the CVT. The 1.3-liter three-cylinder is standard on all trims optioned with all-wheel drive, where it gets paired with GM's nine-speed automatic. GM does say the horsepower figures are estimates at the moment, so don't be surprised at any slight changes before deliveries begin next year. The Encore GX will serve buyers who would love it if the Encore had a bit more room but don't want to step up to the Envision. For a price GM hasn't announced yet, the Encore GX will reward those buyers with five more feet of cargo space, and some extra power for all those who decide to level up further. The junior Encore weighs just over 3,200 pounds, it's likely the Encore GX will shade that some. The Encore GX does ride on GM's new VSS-F platform, though, so the advanced architecture could provide an overall superior experience even with the lesser three-cylinder. GM has also said that the Encore GX will come standard with safety kit like forward collision alert and lane keep assist with a lane departure warning, features that are cost extras on the Encore. The Encore GX will also include automatic emergency braking, which can't be had on the Encore at any price.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.