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NFL QB Cam Newton and supermodel Miranda Kerr star in Buick's Super Bowl ad

Buick's Super Bowl LI ad is another demonstration that its cars aren't frumpy anymore. The ad opens with parents watching their children play football, with one of the dads, we'll call him "Dad No. 1," shouting encouraging words to his son. In the background, a bright red Buick Cascada pulls up, and another dad, "Dad No. 2," points it out. Dad 1 doesn't believe him, and says, "If that's a Buick, then my kid's Cam Newton." All of sudden, his son transmogrifies into Carolina Panthers quarterback Cam Newton. As expected, he quickly dominates the game, with some amusing results. At the end, when a Buick Encore shows up, the referee inadvertently turns himself into supermodel Miranda Kerr, based on apparent disbelief over what constitutes a Buick. You can see all of the shenanigans in the video above. Plus, if you'd like to see what goes into making a Super Bowl commercial, Buick produced a short video with Newton and Kerr showing what happens behind the scenes. You can check it out below. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2014 Buick LaCrosse updated with new styling, tech

Buick might have one of the smallest lineups among major automakers, but by the time the 2014 model rolls around, it will definitely have one of the freshest. Debuting at the New York Auto Show this week, the 2014 Buick LaCrosse receives numerous styling changes inside and out, and it benefits from many of the same new features found on closely related models like the Cadillac XTS and the 2014 Chevrolet Impala.
Exterior changes are relatively minor, but they still help give the car a fresh, new look. The new face of the 2014 LaCrosse fits in with recently new or redesigned Buick models with its oversized waterfall grille, LED-trimmed headlights and the signature hood vents being moved to the side of the hood rather than the top. Similar changes have been made to the rear, like the reshaped LED taillights, the full-width chrome trim and a new fascia design; LaCrosse models equipped with the 3.6-liter V6 will still get the integrated exhaust finishers but they're executed in a more stylish manner than the current model. Finishing off the exterior, new wheel designs are also being introduced, which will include bringing 20-inch wheels to the sedan's option list.
Inside, Buick redesigned almost the entire cabin to create a more luxurious and upscale appearance. The instrument panel is essentially carried over, but pretty much everything else has been redesigned and updated with the biggest change being to the driver's area. Dual eight-inch configurable displays make up the center stack and gauge cluster, while the overall number of buttons have been reduced from 17 down to just seven. The 2014 LaCrosse will also be offered with the next-generation IntelliLink, which receives many of the same enhancements as Chevy's latest version of MyLink adding better customization, improved voice commands and more features including Pandora. Additionally, new door panels, seat and center console complete the LaCrosse's interior redesign.