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2024 Buick Envista revealed as a good-looking, quite-affordable crossover 'coupe'

Buick has a new entry-point for the brand, the 2024 Envista. The new model shares much with its mechanical twin, the Chevy Trax, including a very low base price of less than $24,000. But as you can see, it skips the traditional crossover shape for a more coupe-like roofline. Unsurprisingly, the Envista gets the Wildcat EV design language with a big, frowning grille and scowling LED lights. In profile, it looks longer and lower than the Encore GX, but not just because of the roofline. It's less bulky around the wheel arches, and the ends aren't so blunt and bulbous. Three trims are available for the Envista, and they have some design distinctions. The base trim is the Preferred, and then there are the ST and Avenir trims. The ST is pictured at top with its dark grille and black-painted fender flares, mirror caps and 18-inch wheels. The Avenir (pictured below) gets body-color trim and a bright metal grille and matching 19-inch wheels. 2024 Buick Envista Avenir View 9 Photos Inside, the Envista looks very much like the Encore GX. The dash design is nearly the same, save for slightly different upholstered panels and screen surrounds. It has the same 8-inch instrument display and 11-inch infotainment touchscreen. Trims get different topstitching, with the ST getting swoopy blue stitches, and the Avenir getting more toned-down, more geometric gray stitching. Cargo space comes in at 20.7 cubic feet behind the rear seats, and 42 cubes with them folded. The Envista uses the Trax platform, and that means it comes with only one powertrain: a turbocharged 1.2-liter three-cylinder. It makes 136 horsepower and 162 pound-feet of torque. The only transmission is a six-speed automatic, and it only sends power to the front wheels. Two suspension setups are available, one of which is a simple torsion beam, and the second adds a Watts linkage. The latter comes on all Avenirs with 19-inch wheels. As with Trax, pricing is very affordable, with the base Preferred starting at $23,495, including destination fee. The ST rises to $25,195, and the Avenir tops the range at $29,695. That puts about $3,000 of space between the Envista and the Encore GX at every trim level. Orders open for the Envista this summer. Related video:

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

2021 Buick Envision's bold design means small space gains, a few big losses

So far, every preview we've had of the 2021 Buick Envision compels us to believe that it isn't playing in the same league as the current Envision, nor is it playing the same sport. The chiseled, crisp exterior is matched by an interior that, in pictures at least, sends a genuine premium message. GM Authority got early intel on dimensions for the new crossover, the numbers showing that the only close relationship between the current and the new Envision is in size. According to GMA, the 2021 Buick will be 185.5 inches long on a wheelbase of 109.4 inches, it'll stand 74.1 inches wide without mirrors, and 64.6 inches tall. Front and rear tracks are matched at 63.3 inches. That makes the new version 1.8 inches longer than the current five-seater, with a wheelbase stretched 0.9 inches, while width is 1.7 inches wider but overall height is 2.2 inches lower. The track has been expanded by 1.3 inches front and back. The four-trim lineup will be base, Preferred, Essence and Avenir. Buick's website pegs the current Envision at the single curb weight of 3,755 pounds. GMA writes that the new car comes in at 3,685 pounds in base form, or 3,932 in top Avenir trim. Those could all represent weights for front-wheel-drive models. AWD will be optional on all but the base 2021 Envision. The price for edgier design is a tiny cut in interior room in front. In the coming crossover, front headroom shrinks 0.4 inches to 39.6 inches, front legroom shrinks by 0.5 inches, front shoulder room goes down by 0.3 inches. Front hip room gains 0.7 inches, however, Occupants in the row behind get a tiny bit more space in two dimensions, rear headroom going up 0.4 inches, rear legroom by 1.8 inches, Rear shoulder room gets shaved 0.7 inches, and those haunches on the 2021 model take a bite out of rear hip room, that spec dropping by 5.7 inches to 47.4.  Cargo room sees a slight dip, too, there being 25.2 cubic feet of space behind the second-row of seats compared to 26.9 feet available now. The gap grows with the rear seats down, the coming Envision able to swallow 52.7 cubic feet behind the front row, the current Envision managing 60 cubic feet.  When product starts showing up on dealer lots, we're to expect a 2.0-liter turbocharged four-cylinder under the hood with 230 horsepower and 258 pound-feet of torque, shifting through GM's nine-speed automatic transmission. GMA believes pricing will start around $34,000, which would be about $500 more than the current Envision.