2002 Buick Rendezvous Cx Fwd Suv W on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Sell-it-yourself: 1998 Buick Century Limited

Looking to sell your car? We make it safe, easy, and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Well before Buick was tight with the Chinese, it was working to reconnect with middle class America. Of course, there's the middle class, and then there's the aspirational middle class. For them, near the end of the 20th Century, Buick offered the Buick Century and its better-zip-code derivative, the Century Limited. Having attended the Buick press launch about this time, the Century was – and is – what we'd call tidy in proportion and clean in its detailing. Its interior design and execution might have leaned toward old school, but the exterior surfaces were responsibly devoid of affectation. In short, almost twenty years ago we would have judged this to be sheetmetal that, if not defying age, would have certainly resisted aging. And we'll stand by that today. Our for sale example, nineteen years old and showing just over 111,000 miles, looks to deliver ample bang for the buck, especially when talking only 2,500 of those bucks. From the photos, this Buick seems to have come from a good home, even if the passenger rear door reflects what we used to call a whiskey ding, and is now - probably - a mojito ding. While kicking tires in West Palm Beach, note the custom wheels; they, too, are limited. Shop for the listing here. Buick Car Buying Used Car Buying Ownership Sedan

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.