Buick Regal on 2040-cars

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Looking back at how and why GM saved Buick

Still uncomfortably fresh in our collective minds is 2008, the year when the US economy tanked, auto sales collapsed, and both General Motors and Chrysler endured federally managed bankruptcies. Then 2009, when, among other draconian measures, the government task forces dictating what they were compelled to do to earn taxpayer financial support ordered thousands of dealers cut and GM to discontinue four of its eight US brands. Three of those chosen for GM's axe were fairly obvious: off-road icon Hummer had become politically incorrect, Swedish-born Saab was a perennial money loser, and product-starved Saturn had sadly sagged after its strong early start. On the other hand, high-volume value brand Chevrolet, luxury Cadillac, and high-profit GMC seemed clear keepers. That left Pontiac and Buick, both boasting strong brand heritage and histories but both languishing at the time with lackluster image and sales. Most believed that "old man's car" Buick would be killed and once-youthful Pontiac and its performance image would be revived. So few understood why when exactly the opposite happened: Buick lived, Pontiac died. One key factor was Buick's long, distinguished history in China. In the early 20th century, many of that country's most influential citizens owned, drove, or were driven in Buicks. By 1930, one out of every six cars on the roads in Shanghai was a Buick. So when GM launched vehicle production at a Shanghai joint-venture plant in 1999, the chosen brand was Buick. Today it remains GM's best-selling brand in that fast-growing market. Another was an appealing new design direction that began with a shapely 2006 three-row crossover concept called Enclave. Inspired by the Buick Velite concept convertible of 2004, its curvaceous "form vocabulary," GM Design vice president Ed Welburn said at the time, previewed coming Buick production car and CUV design. "The body shape flows, like there's wind blowing over it," he enthused, adding that the Enclave concept's richly trimmed cabin foretold "a renaissance in interior design for GM." And when the production Enclave arrived for 2008, followed by platform siblings from Saturn and GMC (and later Chevrolet), it indeed caught the public's eye and started selling well. And once past GM's painful and embarrassing bankruptcy, Buick has been on a major roll. Continuing to sell strongly in China while growing substantially in the US, it has enjoyed four straight years of global sales records.

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.

Junkyard Gem: 1986 Buick Riviera

The Buick Riviera personal luxury coupe attained monstrous proportions by the middle 1970s, scaling in at well over 4,500 pounds by 1976. After spending 1977 and 1978 as sibling to the Chevy Caprice, the Riviera then moved to the front-wheel-drive platform used by the Cadillac Eldorado and Oldsmobile Toronado, staying there through the 1985 model year. The Riviera world became a lot more interesting for the 1986 model year, when a smaller and more sophisticated generation hit showrooms with curvier lines and electronic gadgetry straight out of science fiction. Today's Junkyard Gem is one of those cars, found in a self-service boneyard in Phoenix, Arizona. What makes this car such a fascinating bit of automotive history is this dash-mounted touchscreen interface, known as the Graphic Control Center. The 1986 Riviera was the first GM vehicle to get the GCC, which means it was the first production car in history with a factory-installed touchscreen display. This system became available in the Buick Reatta and the Oldsmobile Toronado a few years later.  The GCC used a cathode-ray tube screen sourced from an ATM manufacturer, which ran on 120VAC power and required an inverter and dangerous high-voltage wiring inside the dash. It was used to operate the HVAC, the radio and the trip computer, as well as to display operating and diagnostic information. The system used numerous bulky components in addition to the dash screen; I've extracted a couple of complete sets of GCC components over the years and plan to build them into a junkyard-parts boombox. As it turned out, the senior-citizen-heavy demographic of Buick shoppers didn't feel great enthusiasm for the GCC and there wasn't a huge sales payoff for this revolutionary technology. That didn't stop GM from introducing the first mass-produced cars with head-up displays a couple of years later. The running gear wasn't quite as sophisticated as the GCC. The 1986-1993 Rivieras got old-fashioned 3.8-liter Buick V6s under their hoods; the one in this car was rated at 140 horsepower and 200 pound-feet. If you wanted a manual transmission in your '86 Rivvie, you were out of luck. A four-speed automatic was mandatory equipment. Note the unusual face-loading cassette deck in front of the shifter; the AM/FM radio was a remote-controlled unit living inside the center console. The MSRP for this car was $19,831, or about $55,691 in 2023 dollars.