2014 Buick Regal Gs on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM might lose 90-year U.S. sales crown over chip shortage

Automotive News editor Nick Bunkley tweeted on October 1 that according to AutoNews data, General Motors "has been the largest seller of vehicles in the U.S. every year since passing Ford in 1931." With automakers having turned in light car and truck sales data for the first three quarters of 2021, GM's 90-year-run might not reach 91. According to AN figures, Toyota was 80,401 vehicles ahead when the October workday started. Worse, GM is so far behind its historic pace that it might only sell enough light vehicles in the U.S. to match its numbers from 1958.  Meanwhile, the New York Times put a few more salient numbers to the pain GM and Toyota are enduring alongside the the rest of the industry. GM sold 33% fewer cars in Q3 2021 than it did in Q3 2019 during the dark days of the pandemic, 446,997 units this year as opposed to 665,192 last year. GM's Q3 2020 was only down 13% on Q3 2019. Over at Toyota, the bottom line showed a 1% gain in Q3 2021 compared to 2020, with 566,005 units moved off dealer lots. The finer numbers show two steps forward and one step back, though; Toyota's September sales were down 22% compared to last year.  GM remains optimistic about what's ahead, GM's president of North American operations telling the NYT, "We look forward to a more stable operating environment through the fall." We'd like to see that happen, but we don't know how it happens. The chip shortage said to have been the inciting incident for the current woes isn't over, and not only can no one agree when it will be over, the automakers, chip producers, and U.S. government still can't get on the same page about who needs what and when. Looking away from that for a second shows articles about "No End In Sight" for supply chain disruptions in early September, before China had to start working through power supply constraints, global supply chain workers started warning of a "system collapse," and roughly 500,000 containers sat waiting to be unloaded at Southern California ports — a record number seemingly broken every week. And back to chips, we're told just a few days ago the chip shortage is "worse than we thought."   For now, the NYT wrote that GM dealer inventory is down 40% from June to roughly 129,000 vehicles, and down 84% from the days when dealers would cumulatively keep about 800,000 light vehicles in stock. However, GM just announced it would have almost all of its U.S. facilities back online next week, although some would run at partial capacity.

2024 Buick Envision previewed with new design, Super Cruise technology

The second-generation Buick Envision will enter the 2024 model year with an array of updates inside and out and Super Cruise hands-free technology. While the model won't make its full debut until later in 2023, an official preview image gives us a good idea of what to expect. Buick designers gave the Envision's front end a complete overhaul; this is not a subtle nip-and-tuck. The crossover gets a bigger grille positioned lower on the front fascia, bright trim, and the new Buick emblem on its hood. The headlights are now integrated into the bumper, Jeep Cherokee-style (or Citroen-style, depending on where your automotive references lie), and LED daytime running lights replace the outgoing Envision's headlights. The revamped look brings the Envision in line with other recent additions to the Buick range, like the Encore. We'll need to be patient to find out what the rear end looks like, though the overall proportions haven't significantly changed. Similarly, Buick hasn't released photos of the interior yet. We're guessing that infotainment- and trim-related changes will be part of the 2024 updates. The updated Envision will bring the Super Cruise technology already available in several General Motors products, including the Chevrolet Tahoe, to the Buick brand for the first time. Likely offered as an option with a four-digit price tag, the system will allow drivers to take both hands off the wheel when the right conditions are met; the car notably needs to be on a highway that General Motors has mapped. Super Cruise won't make the Envision autonomous, the driver will need to remain focused on the road ahead and ready to take over if needed, but it should make long trips less tiring. As of writing, General Motors has mapped over 400,000 miles of roads in the United States and Canada. Built in China, the 2024 Buick Envision will go on sale across the nation before the end of 2023. More details about it will emerge in the coming months. It's too early to tell what's next, but the company promised it will unveil two additional new vehicles before the end of 2024.