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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2022 Buick Envision mostly costs a little less than in 2021

When Buick gave the world the second-gen Envision for the 2021 model year, the brand also gave Buick shoppers big discounts, cutting $1,700 from the entry-level Preferred trim's price compared to 2021. Buick's done the same on a smaller scale for 2022, albeit this time the brand made it an exchange, not a freebie. Pricing for the 2022 Envision after the $1,195 destination charge, as well as the differences from 2021, is: Preferred FWD: $32,695 ($300 less) Preferred ST FWD: $34,140 ($180 less) Preferred AWD: $36,345 ($1,550) Preferred ST AWD: $37,790 ($1,670) Essence FWD: $36,795 ($400 less) Essence ST FWD: $38,290 ($230 less) Essence AWD: $38,595 ($400 less) Essence ST AWD: $40,090 ($230 less) Avenir FWD: $41,045 ($550 less) Avenir AWD: $42,845 ($550 less) Buick's publicized list of changes for the 2022 Envision are the addition of a new Sapphire Metallic exterior color, and the Sport Touring package now including the "ST" logo embroidered on the front seat headrests and alloy pedals for all trims, plus contrasting red stitching on the Essence ST trim. What Buick left out, as GM Authority reports, is that some previously standard equipment is now optional, explaining the discounts of a few hundred bucks. Buyers need to buy a new $200 Safety Package to get blind spot and rear cross traffic alerts, which used to be standard with the Driver Confidence Plus suite. Powered lumbar for the driver's seat is also a new option that was formerly standard, bundled with different items and costing a different amount depending on trim. The real shocker is the four-figure price leap tacked onto the Preferred all-wheel-drive trims. In 2021, it cost $1,800 to send power to the rear axle. For 2022, it costs $3,650 to get AWD on the Preferred, but the AWD option on Essence and Avenir trims hasn't budged from $1,800. We aren't clear on the reasons for the change. Every Avenir is powered by a 2.0-liter turbocharged four-cylinder with 230 horsepower and 258 pound-feet of torque, shifting through a nine-speed automatic transmission. Related video:

2020 Buick LaCrosse images leaked on Chinese website

Buick is planning a refreshed version of its LaCrosse full-size sedan for the Chinese market, judging by these photos discovered by the site Auto Verdict on a Chinese government site used to certify upcoming new models. We can only see exterior cosmetic changes, but they bring the LaCrosse more in line with the styling of the new Regal and Enclave models, leading to speculation that it won't be long until the changes show up in the U.S. The front three-quarters photo shows off a redesigned front fascia, with slimmed-down headlights that are now tied to the grille instead of set apart by body-color surround, thanks to some new chrome treatment. There's also a chrome wing on the grille, similar to what's seen on the 2019 Enclave and new Regal. The lower front fascia is also different, with new L-shaped fog lamps. On the rear, there's a new chrome wing connecting and intersecting the taillights and surrounding the badge. There's no word about any interior changes, but they'd likely be minor in keeping with the exterior updates. Buick most recently debuted a 2019 LaCrosse Sport Touring version, while a mild hybrid model arrived for 2018. China, of course, has become Buick's largest market, but the picture is less rosy stateside amid dimming prospects for sedans, as consumers flock to crossovers and SUVs. In the third quarter, U.S. sales of the LaCrosse fell 31.1 percent from the prior-year period. Between January and the end of September, GM had sold 13,409, which was a decline of 14.2 percent. Its full-year 2017 sales totaled 20,161, which was down almost 27 percent from 2016. For perspective, Buick sold more than twice that number — 42,035 — as recently as 2015. The current generation launched in 2017. Related Video: Featured Gallery 2020 Buick LaCrosse China Image Credit: Buick Design/Style Buick Luxury Sedan