2012 Buick Regal Base Sedan 4-door 2.4l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2016 Buick Cascada marks the return of casual convertibles

Buick is reentering the convertible game after a 25-year absence with this, the long-awaited 2016 Cascada. Fans of General Motors' European operations will recognize this svelte, four-place droptop as a rebadged version of the critically well-received Vauxhall/Opel Cascada, a model that has been on sale to audiences across The Pond since 2013. The Cascada will once again give American car buyers the chance to buy a relaxed, affordable two-row convertible without sporting pretensions, an option that arguably hasn't been available since the demise of the Chrysler 200 droptop. For US duty, the softtop Cascada will arrive with a 1.6-liter, direct-injected, turbocharged four-cylinder that churns out 200 horsepower. That figure is paired up with 206 pound-feet of torque, which can be bumped to 221 lb-ft via an overboost function. A six-speed automatic will dispatch that power to the front wheels, which are managed courtesy of a HiPer strut front-suspension system. While the Cascada might share its front suspension with the setup found on the Regal, its torsion-beam rear suspension has more in common with the Vauxhall/Opel Astra (and Buick Verano) on which it's based. 20-inch wheels and an electric power-assisted steering system round out the convertible's handling hardware. Of course, we doubt most Cascada customers will care about such oily and unseen things. Instead, they'll be more focused on the droptop's sheetmetal, which, considering it's basically a convertible version of the extremely handsome Astra, should win the car at least a few fans. While we only have so much detail to work with in the images that have been released so far – we'll be seeing the Cascada firsthand this evening (Sunday), so check back tonight for additional live images later today. Naturally, the Vauxhall/Opel grille will be replaced by Buick's trademark waterfall grille, although the company's other big styling calling card, portholes, are absent from our current pair of shots. A wide chrome strip stands out on the rear, tying the taillights together and increasing the Cascada's resemblance to the Regal sedan. A single oval exhaust tip juts out from the driver's side rear bumper. In terms of its actual dimensions, the Cascada's wheelbase is less than half an inch longer than the Verano, while the droptop is an inch longer than its four-door counterpart overall. At only an inch wider, meanwhile, the Cascada will enjoy the same easy to manage footprint as Buick's entry-level sedan.

1987 Buick Grand National was made to be Kevin Hart's 'Dark Knight'

The Meguiar's booth at the SEMA show isn't the only place comedian and actor Kevin Hart is combining cars and cinema, his "Michael Myers" 1969 Plymouth Road Runner brooding in the car care products pen, while his SpeedKore "Hellraiser" 1970 Dodge Charger also menaces. Hart bought a 1987 Buick GNX last year and put it on Instagram with the caption, "Sundays are perfect for old school drives…. If you know you know." Looks like old G-Bodies are perfect for restomod builds, too, which we all already knew, but this car isn't the GNX that featured on social media. This is the 1987 Buick Grand National, one step below the GNX and half the price at the time. It's nicknamed "Dark Knight" and it's one of the stars of the Magnaflow exhaust booth at SEMA. Going back to work with regular collaborators Dave Salvaggio of Salvaggio Design and Sean Smith, of course there's a lot involved in the overhaul. Still, we appreciate how the team stayed true to the ethos of the Grand National in ways that made the build more complicated than it already was. Take the engine. The original came with a 3.8-liter V6 wearing a single turbocharger to register an official output of 245 horsepower and 355 pound-feet of torque compared to the GNX's 276 hp and 320 lb-ft. Instead of swapping it for a V8, it's been replaced with the 3.6-liter twin-turbo V6 from the Cadillac CT4-V Blackwing. And instead of leaving both turbos on, the engine junkies plumbed a single turbo in a layout recalling the 1987 engine even as it cleans up the original Chutes 'n' Ladders mess of tubes. We didn't get an output rating for the setup. The Cadillac's twin-turbo mill makes 472 hp and 445 lb-ft. in the CT4-V Blackwing. We would bet Dark Knight's engine's pretty close to that with the single large turbo at the prow, plenty of juice for a car weighing 3,545 pounds. Exterior upgrades include a custom front fascia with a carbon fiber hood and splitter. The interior shows the same tasteful restraint, polished design and nicer materials draped over the stock 1980s layout. That shifter controls GM's 8L90 eight-speed automatic instead of the original four-speed auto.  Elsewhere, Salvaggio did the same here as with the Michael Myers Road Runner, creating a custom frame to increase rigidity and get the car closer to the ground on its 19-inch HRE wheels in the Buick's original weave look.