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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2024 Buick Encore GX First Drive: Fresh from cosmetic surgery

About a year ago, Buick showed us its stunning Wildcat EV concept. While that sporty coupe might never see the end of a production line, it signaled a new direction for the brand’s design. For 2024, Buick gave its most popular model in North America, the Encore GX small SUV, a fairly substantial visual refresh. While it doesnÂ’t get the WildcatÂ’s electric powertrain, the refreshed ute is the first in the lineup to borrow its design cues. It also finally gets the Avenir trim, the epitome of style and luxury previously applied to other Buick models, along with some tech upgrades. So while weÂ’re still not able to get behind the wheel of an electric Buick, the Â’24 Encore GX Avenir AWD landing in our driveway gave us the chance to see what a nip and a tuck can do to elevate this baby Buick crossover. This new face is easy on the eyes, looking more modern and athletic than the previous version. Gone is the somewhat frumpy and bulbous old fascia. Now, we get a sharp nose emblazoned with an all-new logo — the encore GX is the first production car to sport this fresh take on the Buick shields. Below that is the new grille in all its unbroken mesh glory, surrounded by shiny chrome in this Avenir trim. A pair of swoopy winged LED headlights reside just below the elegantly creased hood. From the side, the Avenir gets big, 19-inch aluminum wheels in a Pearl Nickel finish, with that new logo in the center. It also gets body-color fenders as opposed to the black on some of the other trims. In back, we see the new logo repeated prominently again, with the LED taillights looking almost as if theyÂ’re pointing it out. Below that is the brand name spelled out large. At the bottom is what looks like a black diffuser, but we canÂ’t imagine it does much but make the car look sporty. Inside, the big news is the new dual-display “virtual cockpit”, with two screens under a single sheet of glass. On the right side is the 11-inch infotainment touchscreen, on the left is an 8-inch digital instrument cluster. We like the layout of the infotainment home screen, which is easy to use and configurable. Certain information in the infotainment can be sent to the driverÂ’s display — if you want to keep close tabs on your battery voltage, for instance. Prefer the familiarity of your phone? Wireless Apple CarPlay and Android Auto are standard across trim levels. Praise be.

GM SUV window switch recall urges owners to park vehicles outside

It's not unusual for there to be a lag between an automaker announcing a recall and the official documentation showing up on the National Highway Traffic Safety Administration website. So it's no surprise that a recent GM campaign took about a month to appear in its official capacity. However, there appears to be some big differences between the two reports with potential safety implications.
In late June, GM announced that it needed to recall 181,984 examples of the Chevrolet Trailblazer, Buick Rainier, GMC Envoy, Isuzu Ascender and Saab 9-7x from the 2005-2007 model years, plus the 2006 Chevy Trailblazer EXT and 2006 GMC Envoy XL. The new documents paint a slightly different picture with 184,611 needing repaired and different model years listed.
The reason for the fix is still the same, though. It's possible for fluid to contact the master power window switch module in the driver's door, which can corrode the part. Eventually this could cause a short circuit, leaving the buttons inoperable and potentially leading to a fire. But the new NHTSA documents add an important note: "A fire could occur even while the vehicle is not in use. As a precaution, owners are advised to park outside until the remedy has been made."