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Buick unveils 2020 Encore and Encore GX in Shanghai

As expected, Buick pulled the covers off its refreshed Encore and brand-new Encore GX at the 2019 Shanghai Motor Show. It's not surprising that Buick would unveil these crossovers in China considering that's the automaker's largest market, but we expect at least one of these crossovers to come to the States to replace our current Encore, which has been Buick's best-selling model for the last three years. Buick hasn't yet release a whole lot of information about its new Encore twins besides coyly describing the GX as a longer-wheelbase version of the Encore. In reality, we think there's quite a bit of difference between these two Encores. The regular Encore is similarly sized to the current version, which is heavily based on the Opel Mokka, and it's probably based on an updated version of GM's Gamma II platform called GEM, which stands for Global Emerging Markets. 2020 Buick Encore for China View 2 Photos The larger Encore GX is likely sitting atop GM's newer VSS-F platform. We don't know exactly how much bigger the GX is than the regular Encore, but we wouldn't be surprised if it's this larger version that will be sold Stateside. An unknown range of four-cylinder Ecotec engines will be offered in China, paired to either a nine-speed automatic or optional continuously variable transmission. Regardless of what's underneath, these two Encore models share the same sense of style, and it's a look we can get behind. A wide winged grille is bisected by a chrome strip that carries the Buick Tri-Shield emblem front and center. The rest of the sheetmetal is taut and crisp, with concave bodysides and muscular flanks. We'll have to wait and see what tweaks are made to the American Encore, what powertrain it will feature, and when exactly it will go on sale. In the meantime, feel free to check out the gallery up above.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?