1984 Buick Regal T-type Coupe 2-door 3.8l on 2040-cars

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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Bob Seger's Detroit Made music video is an homage to the Motor City

At this point, Bob Seger feels like the living embodiment of old-school rock 'n' roll. The Michigan native has been strumming out classic records like Night Moves for decades, and he just released a new single called Detroit Made. It sounds like a future staple of just about every classic car show within the next few years, and the video is dedicated to the Motor City, past and future.
Detroit Made is all about cruising in the city in a classic Buick Electra 225, perhaps better known as a "deuce and a quarter." It's straight-down-the-middle rock and could just as easily be from a decades-old Seger album as something new.
The video for the new single mixes shots of American classics cruising along Woodward Avenue with a contemporary look at the city. Sure, there are the well-known dilapidated buildings falling into rubble, but the people there aren't just letting the city die. Other parts show the attempts to clean things up and rebuild. Check out the video if you need a few minutes of old school rockin' in your life.

2022 Buick Enclave revealed with a handsome new look

Here is the 2022 Buick Enclave! That's all now. Move along. At least, that’s according to Buick, which offered no information beyond these two photos. We know itÂ’s for the 2022 model year, and we know it will go on sale “later this year.” The visual changes are obvious enough on their own. It amounts to what weÂ’d expect a mid-cycle refresh would look like. Buick gave it a totally new front and rear. WeÂ’re most taken by the new look up front, though. That grille gives it the presence it was lacking before, and the horizontal slashes meeting in the middle at the Buick logo are a nice touch. New LED headlights are slimmed way down and tuck in neatly under the hood. Even the lower bumper adds some pizazz with swooping lines and a handsome, verging on sporty, finish. Nothing much changes in the middle, but sharp LED taillights steal the show in back. TheyÂ’re still connected by a central trim piece, but itÂ’s been darkened and massaged to a cleaner look. Buick also looks like it has gone for a concealed exhaust design — it had a visible dual exhaust pipe exit before. The last obvious change is a new set of dark-painted wheels. There are certainly a number of tech updates to be found on the interior, but Buick isnÂ’t talking about (or showing) those yet. WeÂ’ll have to wait for a later date to know every last detail of the refreshed Enclave. For now, the styling changes are a nice change of pace and make it look far more appealing. Related video: