1978 Buick Regal Base Coupe 2-door 5.0l on 2040-cars

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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

2025 Buick Enclave teased with Wildcat EV styling language

We’ve seen spy photos both inside and outside the 2025 Buick Enclave, and now Buick is offering the first official look at its three-row SUV with this new teaser. The tease comes in the form of sketches, and Buick appears to be following a similar format as it has with other recent vehicles. Despite there still not being any EVs in the lineup, its new gasoline-powered cars are taking on styling elements pioneered by the Buick Wildcat EV Concept. ThatÂ’s seen in the shape of the running lights, the low and wide grille and the sculpting of the lower front bumper. “With this first glimpse of the next-generation Enclave, the flagship of our lineup, weÂ’re continuing to lead with design, technology and BuickÂ’s unique premium persona,” says Duncan Aldred, VP of Buick and GMC. The sketches of the Enclave all depict a car that looks more aggressive and outwardly edgy than the spy shots have shown so far, which isnÂ’t a total surprise given the propensity of designersÂ’ sketches to exaggerate certain elements of a car. That said, it gives us some hope that the new Enclave will really pop when Buick reveals it along with features and pricing “later this year.”  Related video:

1969 Chevrolet Chevelle vs 1987 Buick GNX in Generation Gap showdown

Generation Gap generally tries to adhere to a theme for each episode, and for the final video from the Lingenfelter collection, the series might have its best idea yet - limited-production muscle cars from General Motors.
On one side you get a 1969 Chevrolet Chevelle COPO, and it's an absolute sleeper. Other than the SS wheels, this classic coupe looks practically bone stock, at least until the engine fires up. Under the hood is a 427-cubic-inch (7.0-liter) V8 making a claimed 425 horsepower and 460 pound-feet of torque. This was the sole year for the COPO package on the Chevelle, and Chevy only made about 323 of them.
The Chevelle's challenger is almost as rare and arguably just as cool. The 1987 Buick Grand National GNX looks just as mean today as when new. It eschews a traditional muscular V8 in favor of a 3.8-liter turbo V6 making a claimed 276 hp and 360 lb-ft, although that number is supposedly a bit underrated. Also, just 547 examples of the GNX version were ever built making it quite a collector's item too.