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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2020 Buick Encore drops more powerful 1.4-liter four-cylinder option

It's not just Chevrolet Equinox, Terrain and Traverse crossovers and Cadillac CT6 enjoying the engine and trim switcheroos this spring. Based on the order guide, CarsDirect reports that the Buick Encore, Buick's most popular model by far, will lose one of its two engines. The 2019 Encore offers a 1.4-liter four-cylinder in two guises: one with 138 horsepower and 148 pound-feet of torque, the other with 153 hp and 177 lb-ft and stop/start. The more powerful version will not be an option on the 2020 Encore. The upgraded motor is a $250 option, but only after spending an additional $2,600 to move up to the Sport Touring trim, or shelling out $6,100 to reach the Essence trim. Aggressive deals could make the higher trims more economical, though; at the time of writing, the Sport Touring Encore includes $3,250 cash allowance, making it $650 less expensive than the base Encore 1SV. The more powerful 1.4-liter engine also delivered better gas mileage, with buyers getting one more mile per gallon in combined driving. Even so, buyers didn't dig it. In comments to CarsDirect, a Buick spokesperson said those purchasing 2019 Encores have only chosen the burlier motor 12 percent of the time. The weak take-rate could end up doing Buick an easy favor. The Buick Encore GX is expected to make landfall on U.S. shores sometime this year, riding on a different platform than our present Encore, and bringing a longer wheelbase with it. It will slide into the lineup between the $23,200 Encore and $31,995 Envision. This is all hypothetical at the moment, of course, but that seems a perfect place to insert the 153-hp 1.4-liter as an exclusive standard feature.

Facelifted Buick LaCrosse caught in China

Back in September, General Motors promised nine new or refreshed models for its Buick and GMC brands within 12 months, and while we've already seen what the updated 2014 GMC Sierra will look like, we're now getting our first look at what appears to be the facelifted 2014 Buick LaCrosse. Judging by a set of spy shots posted on Autohome showing a Chinese-market model, the updated sedan is getting a pretty big makeover, including a completely redesigned interior and a refreshed exterior.
From the outside, all of the usual midcycle updates have been made to the LaCrosse, including new lights and fascias. The new front end features a larger, reshaped seven-sided grille, LED-trimmed headlights and Buick's signature portholes are now mounted on the side edges of the hood to be more visible. The rear view has similarly small yet refined changes such as the new decklid with a chrome brow that stretches the full width of the car, to a more squared-off rear fascia with exhaust outlets pushed out to the corners. From the single shot we can see, the LaCrosse's new rump looks very similar to the Hyundai Equus.
The second-generation LaCrosse helped reestablish Buick as a near-premium automaker with its interior quality, and the next model could very well up the stakes even more. The new cabin design ditches the wraparound wood trim on the instrument panel and door panels for a smoother, more contemporary look. While it's hard to make out all of the changes, we can instantly see that the center stack is now more upright with fewer buttons, but the biggest news might be the cabin technology the 2014 LaCrosse might offer. Checking out the shot of the center console, we see what looks to be a pad similar to the handwriting recognition technology used by Audi, which would make this a first for GM.