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Buick Electra E5 interior debuts with a 30-inch, 6K OLED display

After a Chinese ministry outed the Electra E5 two months ago, Buick China officially revealed the exterior about a month ago. Now it's time for the five-seat battery-electric crossover's interior. Buick's first ride on the Ultium platform not only looks good, it's full of tech. Those aspects come together in the cabin's biggest lure to the eye, the Virtual Cockpit and its 30-inch EyeMax curved LCD screen. The manufacturer says that in addition to 6K resolution, the screen can display one billion colors — a chromatic range that every mantis shrimp with a driver's license will appreciate. The tech continues in premium touches like the 12.6-inch heads-up display, 121 colors of ambient lighting, wireless Apple CarPlay and wireless phone charging. A Qualcomm Snapdragon 8155 chip provides faster processing, enables 5G connectivity, and can manage OTA updates for multiple in-car modules simultaneously. Comparing the Electra E5 interior to our flagship Enclave Avenir, it's easy to make connections in the design language. Still, there's no question the Electra represents a big evolution. The steering wheel design, sculpted seat bolsters, and floating headrests are edging toward racy. The arbitrary curves that create layers of instruments in the Enclave are gone, the Electra using each input zone naturally carve out its own space on the IP. And with Buick describing this as a large mid-sizer, the floating center console gives front occupants plenty of cubby room, rear passengers enjoying the 40.5 inches of rear legroom. Remember, this sits on the same wheelbase as the imminent 2024 Chevrolet Equinox EV, but stretches about two inches longer in overall length. The Buick's materials are expected to make an upgrade as well, with micro-perforated leather, soft-touch plastics, and brushed aluminum accents. The Electra E5 should hit the Chinese market before the middle of the year. There's a version coming for the U.S., expected to arrive in time for the 2024 model year. We're not sure how much of what we see here will carry over. We know we're looking for something more potent than the 241-horsepower, single-motor powertrain which is the only one we've heard about for the Chinese-market Electra E5 so far. But assuming it is as nice as it looks, that cabin can come as-is. Related video:

The Chinese experiment | 2017 Buick Envision First Drive

The 2017 Buick Envision is a very good five-passenger crossover. The "but" you should anticipate will come in good time. First it's worth understanding why it exists at all. Out of the ashes of GM's bankruptcy a few flowers blossomed and the carmaker is doing exceptionally well, certainly far better than Chrysler has done in the wake of its free fall into Chapter 11. But of all the surprises at GM's turnaround, Buick surely ranks highest, without question the least likely player to thrive if you only study the North American market. Look farther than our shores, to China, however, and you won't be shocked. Note that the Envision, which has been on sale in China for a year and a half, will reach about 200,000 units this year; the entire Buick portfolio in the US only totaled 223,000 cars in 2015. Not only is China Buick's primary market, but what it makes there, like the Envision, is intended for a different sort of buyer. Here, we'd call it a compact crossover. In China the Envision is a relatively large car, and the buyer there is far more likely to use it as a tall limo, or at the very least, as a big-time status statement. That buyer is also very likely to be in his or her mid-30s – the average Buick buyer in the US is getting younger, but, at 58, is hardly a millennial. Still, Americans who buy the Envision will benefit from all of this China focus. Huge effort went into its development since the target competitor in China is the Audi Q5, according to Rick Spina, Executive Chief Engineer for the Envision. Spina explained that Buick went to the trouble and expense of isolating the entire chassis from engine, suspension, and driveline vibration and sound penetration. "If you look at non-luxury models like Ford Escape, Honda CR-V, nothing's isolated, everything is hard-bolted to the body, and so all that vibration goes into the frame." Spina says that even though you'd guess the China-built Envision shares the general parts bin of the Chevy Cruze and Equinox, it's almost entirely unique. "It's kind of an orphan," he says, because GM couldn't afford to invest in the ride tuning Buick had to have to compete with Audi in China for a volume Chevy product, so nothing from Chevy (for now) is on this platform. And although it would have made sense to have Cadillac or GMC share it, Cadillac's XT5 and GMC's Acadia were already on a different development cycle. Besides, he's pretty proud that the Envision was developed strictly for Buick.

Buick will go sedan-free by killing the Regal after 2020

Pour one out for the Buick Regal. Citing a growing lack of demand, the firm announced it will deep-six its last remaining sedan and its only station wagon after the 2020 model year. Buick spokesman Stuart Fowle told Motor Authority that buyers clearly prefer crossovers and SUVs; so far, nearly 90 percent of the company's 2019 sales have come from high-riding models. In other words, the company's decision to send the Regal to the pantheon of automotive history is business, not personal. "Buick continues to be ahead of the consumer shift towards SUVs," Fowle explained. Autoblog confirmed the decision applies to the sedan, which is available in a sporty GS configuration (pictured) that we praised as "the coolest car Buick has made in years," and the TourX wagon, which attracted Buick's wealthiest buyers and sold far better than the company expected. Its retirement underlines the colossal difficulty of selling a wagon that's not a Subaru Outback in America. View 46 Photos Buick didn't loudly announce its exit from the passenger car market, but it's beating Ford to the punch. The last Cascada rolled off the assembly line earlier in 2019, and the bigger Lacrosse is one of six cars whose retirement was announced by General Motors in 2018. Neither will be replaced, and the odds of seeing another Regal are extremely low. The company's message is clear: Buyers want crossovers and SUVs, so that's what they'll get. As a bonus, axing the Regal will finally allow Buick to end its reliance on former sister company Opel, which General Motors sold to Paris-based Peugeot in 2017. It developed the Regal, and manufactures it in a factory located next to Opel headquarters in Russelsheim, Germany. The Regal will live on elsewhere in the world. Buick will continue to sell it in the Chinese market because motorists there still buy sedans, and Opel/Vauxhall will keep offering its version of the car (called the Insignia) across Europe. The model recently received minor updates inside and out to remain fresh, but it competes in a segment that's free-falling and its days are likely numbered.